Every year, a large number of SEO experts come out with advice on how to do SEO to achieve high rankings, which is hardly surprising. As we all know, as long as people still have questions they want answers to, want to gather information before deciding to buy something, or simply want to know about anything at all, they will always turn to a Search Engine as their first resort for finding answers.
As we all know, Google is constantly improving the algorithm technology it uses to rank websites. But for beginners just starting out with SEO, it is far better to focus on the fundamentals first rather than chasing after the new trends that keep being rolled out. Even though the latest updates may sound worth trying, rest assured that if your fundamentals are not yet solid, no matter how many of the "108 special techniques" that others swear by you apply, the SEO ranking you are hoping for will certainly not turn out the way you want. In this article, we will take SEO beginners on a deep dive into the simple fundamentals that, once you focus on them correctly, are guaranteed to bring back great results.
The Fundamentals
Many of you may have already heard that Google has rolled out its latest algorithm update called Google PageRank, which will become a key factor in evaluating websites in order to feed data into the ranking process. Of course, there are three things in this world you must never trust: weight, friends, and Google's algorithm. But rest assured that if you follow the 5 things below correctly, your website rankings are guaranteed to surge in ways you never expected!
Website Structure
A website's structure is the very first foundation of any SEO strategy. Whether it's…
Content on the Website
Of course, one fundamental that can never be missing is the content on your website, which must have material that covers the entire target audience in order to increase the chances of persuading people to create Conversions for the website. As for the content focus you need to work on, it is as follows:
- The quality of the content must be such that readers understand it immediately, without overemphasizing keywords.
- Search Intent is one of the top priorities in creating content, because if you can anticipate what is on the reader's mind and what they want, then creating great content to meet the needs of those target audiences will no longer be difficult. And of course, if you succeed, your website ranking score is guaranteed to skyrocket.
- Content must be Fresh! Google's algorithm favors content that is fresh and new. You might start by Researching information from multiple sources and then gradually rephrasing the sentences in your own style. Never Duplicate Content under any circumstances (read more about Duplicate Content here).
Link Building
There is a saying among people in the SEO industry that the way to tell apart someone who does SEO well from someone who does SEO brilliantly is to see whether they can do Link Building. Because building a content strategy to be as effective as possible is something anyone can do, but Link Building is a specialized area that requires more expertise and a deeper understanding, whether it be Internal Link, External Link, or Backlink. The details you should focus on are as follows:
- Quality Backlink, or the quality of the Backlinks used as references on other websites, must be of high quality and trustworthy, so that Google sees that the content in the links related to our website is genuinely of high quality.
- Number of Backlinks. If a website has a large number of Backlinks pointing back to it, that is another factor that will help the website achieve better SEO rankings more quickly.
Link Building for SEO does not have any fixed technique and can be adjusted as appropriate. But do not forget that the goal of all these links is for them to be created so that real people actually click them. Therefore, you should consider what is appropriate when inserting links, so that the article looks interesting and is of high enough quality to be worth reading.
Communicating Through Social Media
Although social media is not one of the key factors Google has explicitly specified, using social media to expand the channels for distributing your content so that the general public can see it or become more familiar with it is considered one of the smart and appropriate marketing communication strategies of the present day. Because the more your content is shared on social media, whether on Facebook, Twitter, LinkedIn, or other channels, the more it helps generate Traffic to your website, which in turn results in better website rankings as well.
Know Your Target Audience
Getting to know your target audience is not something you will find in articles of the "5 recommended trends for good SEO" variety, because knowing your target audience is a fundamental that simply must be done! If you feel lost and do not know how to begin, try using a helper tool like Google Analytics, which will continuously provide you with various insights, whether it be guidance on creating appropriate content, improving the website to better suit users, or even understanding the target audience that comes to your website. All of this is something that takes time to study and understand in order to find the most suitable solution. Know what your target audience likes or dislikes. Understand their political leanings if possible. Know their average income, age, and gender. Always try to understand your target audience as much as you possibly can.
In the end, what this article wants to tell you is, "Please stop chasing trends and turn back to the fundamentals that must be done." Because for nearly 20 years, these fundamentals have not changed in any way. That means if you diligently practice these fundamentals well, the results you get back from your SEO efforts are bound to be good as well.
Digital Marketing Consulting at Relevant Audience
Relevant Audience is a company that provides Digital Performance Marketing Agency services, with the main goal of delivering digital marketing services that help businesses reach the target audiences who are looking for their products or services at the right time, place, and device, through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), all the way to Influencer Marketing, and we are also part of the Google Partners program.
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