“Perceived as the second most popular social media platform in China after WeChat, this unique microblogging platform, Sina Weibo, has been a real deal for all marketers and entrepreneurs around the world who want to reach the Chinese audience at the center of their daily discussions, interactions, and even just trivial chitchats.
Generally regarded as the Chinese Twitter due to its several similar features, Weibo is, however, quite more spectacular than that, for it’s not just Twitter but indeed, so to say, Twitter and Facebook combined. The platform allows users to write longer than Twitter, like Facebook, and is designed to better support hashtags than Facebook, like Twitter, attracting users from all around the world with all its unique features that have now made it reach more than 550 million monthly active users across the world.
But despite all such opportunities within the platform, most business accounts find it so hard to attract their audience’s attention and end up building a passive presence that is just that, a presence that converts to nothing but mere existence. From our years of experience, let’s just say that your brand can achieve so much more with Weibo, and we are more than willing to help you reach exactly that destination with our ultimate content strategy and plan formulated and executed just for you.