Programmatic Specialists in Bangkok
multi device art of the technology targeting
as the name implies, is an automated program that does your bidding spontaneously on a real-time advertising inventory. Programmatic Advertising automates the ads buying process and secures ad space based on criteria identified by the buyer. It refers to the use of automated software in the precise steps of buying, placing and optimizing ads, designed to be shown to a specific audience.
What are the benefits of Programmatic Advertising?
Speed: It allows you to find your target audience faster than any human tracking strategy can ever do, and it also delivers real-time data and messages.
Targeting: It blends with inventory from more than 100 Ad exchanges (digital marketplace) as well as approximately one billion websites, and allows you to advertise your product on all devices (desktop, mobile, tablet) while giving you the opportunity to manage multiple bidding strategies all at once. These advanced targeting capabilities help you locate and target your current and desired customers based on specific demographics, interests and purchase intents by using Google’s data.
Benefits of Relevant Programmatic
Cross-device audience targeting
Everything is measurable
Third party data targeting
Google Programmatic solutions
Real Time Bidding
Visibility in other Channels
Frequently Asked Questions
Although the technology has just recently been getting attention and widely used, it is worthwhile noting that it has been long developed and has proved to be highly stable and efficient.
Can I launch a Programmatic Ad campaign myself? Is hiring a Programmatic Ads agency to help necessary?
Unlike other types of advertising, programmatic advertising can be highly complicated and confusing to many people. Therefore, it is more recommended to get started with a specialist.
Programmatic advertising can be helpful and valuable to your business in various ways, but the most important powerful one is certainly how it can help improve your targeting strategy, enabling you to more effectively target your audience and complete your advertising deal in an easier and more effective way.
Programmatic advertising relies on algorithms and machines, but it is not completely automatic. For a campaign to work properly, it still requires an individual, mostly a skilled one, to plan, control, and optimize the buying process.
Schedule a free consultation session with our Programmatic Advertising team. Tell us about your brand, products, advertising goal, and budget, and then we’ll help you create an effective and reasonable campaign plan that matches your demands. To contact us, click here or call 02-038-5055.