What is Programmatic Marketing?
Programmatic Marketing, as the name implies, is an automated program that does your bidding spontaneously on a real-time advertising inventory. Programmatic Advertising automates the ads buying process and secures ad space based on criteria identified by the buyer. It refers to the use of automated software in the precise steps of buying, placing and optimizing ads, designed to be shown to a specific audience.
What are the benefits of Programmatic Advertising?
Speed: It allows you to find your target audience faster than any human tracking strategy can ever do, and it also delivers real-time data and messages.
Targeting: It blends with inventory from more than 100 Ad exchanges (digital marketplace) as well as approximately one billion websites, and allows you to advertise your product on all devices (desktop, mobile, tablet) while giving you the opportunity to manage multiple bidding strategies all at once. These advanced targeting capabilities help you locate and target your current and desired customers based on specific demographics, interests and purchase intents by using Google’s data.
Buying Options: The “All-in-One Solution” is the option where you can choose from a variety of programmatic purchase alternatives including programmatic guaranteed, direct deals and open exchange. The “DoubleClick Bid Manager” (DBM) is the one which allows you to build, execute and measure campaigns across desktop, mobile and video as well as enables you to plan, seek and purchase premium media ads for all devices from within the platform interface itself. Or you can access our high-quality YouTube and TV video inventory programmatically through Google Partner Select (DBM’s premium video marketplace).