Working together, we came up with 3 stages of the process to resolve the situation and improve it.
Stage 1: The Analysis
The first step toward the goal, our expert SEO team uses various tools and programs to analyze the client’s website. The team analyzes both the On-page SEO and Off-page SEO, intending to uncover any small, overlooked details and establish the best solution.
What we found
There were varying issues and obstacles found after SEO analysis.
- 7.9% of duplicated Meta Title
- 8.5% of duplicated Meta Descriptions
- 80% of ALT Tags are missing
- The Landing Page is lacking essential content and keywords that match the User Intent.
- Insufficient Linking Domain
Stage 2: The Strategy
After the sources of the conundrum were identified, we implemented different strategies to provide the optimal solution for specific issues.
For On-page SEO, our team started fixing the website structure by altering the replicated Meta Titles to be more diverse. Then, amending the Meta Descriptions to describe each unique webpage better. For the missing ALT Tags, we also added appropriate image descriptions.
Regarding the Landing Page which most users would be visiting, we supply both the relevant keywords, internal links, and added a FAQs section. Subsequently, we optimize the page loading speed for both mobile and desktop versions.
Last but not least, our SEO team works together with copywriters to deliver 2 content articles per month, using Longtail Keywords related to our client’s services. For better correspondence to customers’ questions and needs.
For Off-page SEO, we provide Backlinks, not just simple ones. Our SEO team explicitly selects backlinks with DA (Domain Authority) over 30. We were also able to put in backlinks with more than 90 DA. The reason for this implementation is to create reliability and proactively prevent the Google ban.
Stage 3: The Performance
We, Relevant Audience, and our client work closely together from the beginning to the end of the project. We constantly support each other with discussions, ideas, and expertise in the field. Our team would send a monthly performance report to showcase all the ongoing processes, numbers, and insights reinforcing our client’s confidence.