Weibo Official Account (Basic Package)
Weibo Official Account
Your Ultimate Step towards The World of China
Weibo Official Account
Perceived as the second
most popular social media platform in China after WeChat, this unique microblogging platform, Sina Weibo, has been a real deal for all marketers and entrepreneurs around the world who want to reach the Chinese audience at the center of their daily discussions, interactions, and even just trivial chitchats.
Generally regarded as the Chinese Twitter due to its several similar features, Weibo is, however, quite more spectacular than that, for it’s not just Twitter but indeed, so to say, Twitter and Facebook combined. The platform allows users to write longer than Twitter, like Facebook, and is designed to better support hashtags than Facebook, like Twitter, attracting users from all around the world with all its unique features that have now made it reach more than 550 million monthly active users across the world. The platform is also such a great place if your services or products are specifically tailored for the Generation Z group or want to attract mostly mobile traffic. It is also a place where most Chinese influencers and celebrities interact with their fans and hence where you can collaborate with them to put your brand in an instant spotlight.
The thing, however, is that to do all such things including interacting with your customers, advertising and etc., you are required to have a Weibo official account, and because this is China, you will be required to submit a wide range of verification documents, particularly if you are foreigners. With years of experience, however, our Weibo specialist team can help you avoid those time-consuming and painful steps and help you create a Weibo official account in just as exactly as you want and in a timely manner.
Benefits of Weibo Official Account
Everything is measurable
Expand your business to China
Good for Brand Awareness
Every penny worth
Assigned Account Manager
Frequently Asked Questions
Weibo Official Account or Weibo AO is a verified account monetized by Weibo. This kind of account is usually owned by celebrities and brands or businesses. After an account is approved to be an official account it will have a “Blue V” sign on the account which will give that account credibility.
Non-Chinese businesses and companies are allowed to register, however, there are slightly different procedures. International brands need to contact Weibo’s VIP Customer Service via email to send a request, and the fee is slightly higher.
There are 3 online marketing strategies suitable for Weibo Official Account.
- Promotion on Social Search Engine
- Weibo Moment Ads
- Weibo Ads
Getting Brand Awareness from Chinese audiences is very important. You won’t get sales or recognized if you don’t get your Weibo account verified because Chinese audiences might perceive you as a criminal and a fraud.
- Register and set up your account.
- Name your account and set a profile picture.
- Confirm your request for Weibo official account verification.
- Submit your documents to Weibo.
- Pay the fee and wait for the result.