Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
General topicsWordPress 7.1 rewrites admin list-table markup and may break plugin CSS
WordPress 7.1 arrives on 19 August 2026 and changes the HTML of admin post list tables to fix an 11-year-old accessibility bug.…
Social Media MarketingSnap launches an official Snapchat Ads MCP Server for AI agents
Snap launched the Snapchat Ads MCP Server on 3 August 2026, an official connection between its ad platform and Claude, ChatGPT and…
eCommerce MarketingKroger launched an AI shopping assistant with the ads already switched on
Kroger's new AI shopping assistant carries sponsored Product Listing Ads from launch, where Walmart and OpenAI both added advertising later.
Google AdsGoogle extends Limited Ad Serving policy across all Google Ads
Google's 5 August 2026 change log extends Limited Ad Serving from Search to all Google Ads. Ads are not disapproved; impressions are…
SEOGoogle's crawlers do send HEAD, OPTIONS, PUT, PATCH and DELETE, and it is your JavaScript doing it
Gary Illyes of Google said on LinkedIn that Google's crawlers send HTTP methods beyond GET and POST, but they account for less…
SEOGoogle Business Profile in Gemini now works for multi-location accounts
PPC Land reported on 7 August 2026 that the Business Profile integration in Gemini now supports multi-location accounts worldwide on desktop and…
Google AdsGoogle Ads adds a report-only new customer setting, retiring the 0.01 workaround
Google Ads is rolling out Report on new customers acquired, a measurement-only setting that gives the new versus existing customer split without…
Google AdsGoogle Ads is testing clickable hyperlinks inside Search ad descriptions
A screenshot posted by PPC marketer Nayan Prakash shows keyword-rich hyperlinks inside Google Search ad descriptions, leading to the ad's own landing…
AIOpenAI adds oCPC bidding to ChatGPT Ads and auto-enables advanced matching on 17 August
OpenAI has put oCPC bidding into beta for ChatGPT Ads product feed campaigns, added URL macros and started testing a multi-product carousel.…
AIOpenAI drops text-chat limits for free ChatGPT users and makes GPT-5.6 Luna the default
OpenAI announced on 6 August 2026 that unlimited text chats are coming to every ChatGPT user and that GPT-5.6 Luna replaces GPT-5.5…
analyticsNielsen to acquire DoubleVerify for $2.15 billion, folding ad verification into audience measurement
Nielsen announced on 6 August 2026 that it will buy DoubleVerify in an all-cash deal at $13.60 per share, an enterprise value…
Google AdsMicrosoft Advertising documents Excluded content terms, a 1,000-term block list matched against page titles
Microsoft Advertising's help documentation now describes Excluded content terms, a brand-safety control that blocks ads next to up to 1,000 unwanted page…
geoDigiday: marketers now route about 24% of search and content budgets to AI visibility
Digiday's 7 August 2026 roundup pulls together five separate vendor surveys on AI search spending. Fractl puts the average at roughly 24%…
AIJeff Dean leaves Google after 27 years as Demis Hassabis moves off the DeepMind CEO role
Google announced AI leadership changes on 5 August 2026: Jeff Dean is leaving after more than 27 years to start Discovery Loop,…
analyticsGoogle opens the Meridian Scenario Planner beta with per-channel spend constraints and published optimisation formulas
Google published open beta documentation for the Meridian Scenario Planner on 6 August 2026, covering model fit diagnostics, three return metrics and…
Google AdsGoogle sets 1 September for the AI Max auto-upgrade, and the two affected groups get different defaults
Google's 5 August email gives advertisers a date. From 1 September 2026, campaigns using automatically created assets or campaign-level broad match convert…
Tiktok AdsDisney and TikTok sign a global short-form content-sharing deal that puts fan videos inside Disney+
Disney and TikTok announced a global short-form content-sharing agreement on 5 August 2026. Videos from opt-in creators will appear on TikTok and…
Google AdsTeads sues Google in New York federal court, claiming rival exchanges lost 6.88 trillion impressions
Teads Holding Co. filed a seven-count complaint against Google LLC and Alphabet Inc. on 3 August 2026 in the Southern District of…
AIMicrosoft: 32% of Thai AI users are advanced "Frontier Professionals", double the 16% global figure
Microsoft published Thailand findings from its Work Trend Index 2026 on 4 August 2026. Thai respondents report advanced AI use at twice…
eCommerce MarketingGoogle Merchant Center adds an experimental Deal Ends countdown badge to Product Listing Ads
A Google Merchant Center help document, reported by Search Engine Roundtable on 6 August 2026, describes an experimental Deal Ends countdown badge…
geoEvidence that serving markdown to AI bots does not increase citations
Digiday's Media Briefing of 6 August 2026 sets out the case for and against serving markdown to AI crawlers. GEO platform Promptwatch…
geoThose junk one-word queries in Search Console are AI Mode follow-up questions
Search Engine Roundtable reported on 6 August 2026 that the strange one-word queries appearing in Google Search Console are AI Mode follow-up…
SEOGoogle says on the record that Reddit gets no special preference in its ranking systems
Google communications representative Jennifer Kutz told The Verge that Reddit gets no special preference in Google's ranking system, and that AI search…