Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
Digital MarketingWhat Is CAC? Customer Acquisition Cost Formula, LTV:CAC Ratio and Payback Period
The CAC formula with illustrative examples, CAC vs CPA vs CPL, which costs to count, LTV (CLV) formulas, the LTV:CAC ratio, payback…
eCommerce MarketingWhat Is a Marketplace? How It Works, Types, Pros and Cons, and How to Start Selling
How online marketplaces work, the main types, pros and cons, a step-by-step setup checklist, marketplace advertising basics and how to pair a…
geoSemrush AI Visibility Index: fewer than half of AI-mentioned brands are also cited
Semrush's AI Visibility Index (13 Oct 2026) adds a UK benchmark and finds being named by AI and being cited by AI…
metaMeta survey: 84% of surveyed APAC small business owners use AI, 86% want guidance
A Meta-commissioned YouGov survey of 3,983 small business owners in nine APAC markets found 84% use AI and 86% want more guidance.…
metaMeta GEM ads model: 18.9% conversion claim, missing context
Meta says one central GEM model for Facebook, Instagram and Reels lifted conversions 18.9% and CTR 12%. No baseline, period or method…
SEOGoogle's Non-Canonical Cabinet: URL keywords an 'incredibly small signal'
Google's first Non-Canonical Cabinet episode (14 Oct 2026) restates URL basics: keywords barely count, use hyphens, emoji work in paths but not…
Google AdsGoogle Ads adds channel prioritization and budget caps for Search partners and Display
Google Ads is rolling out High and Low channel priority tiers with percentage budget caps, and Search campaigns using Display Expansion migrate…
Google AdsGoogle Ads API v26: what changes for marketers using API-based tools
Google Ads API v26, released 14 October 2026, brings Search Lift data, a unified enhanced conversions setting and breaking renames that API-based…
analyticsChatGPT appears to drop UTM tags and referrer, sending clicks to Direct (unconfirmed)
Search Engine Roundtable reported on 14 Oct 2026 that ChatGPT links appear to have lost utm_source=chatgpt.com and the referrer since GPT-6. OpenAI…
Youtube AdsYouTube Bumper Ads: How 6-Second Non-Skippable Ads Work
How YouTube bumper ads work: the 6-second non-skippable format, Target CPM billing, the campaign subtypes that support them, sequencing, frequency caps and…
Facebook AdsFacebook Lead Ads: How Instant Forms Work and How to Use Them
A practical guide to Facebook lead ads: choosing More volume, Higher intent or Rich creative forms, writing questions, downloading leads within 90…
SEOKeyword Cannibalization: How to Find It in Search Console and Fix It
How to tell real keyword cannibalization from harmless overlap, find it in Google Search Console, and fix it with 301s, canonicals or…
Tiktok AdsTikTok Video Size for Ads: Ratios, Resolution, Files and Safe Zones
The aspect ratios, resolution, file size, formats and safe zone rules TikTok Ads Manager lists for In-Feed, Spark Ads, TopView and Carousel…
analyticsWhat Is Bounce Rate in GA4? Definition, Engaged Sessions and Fixes
In GA4, bounce rate is the share of sessions that were not engaged. Here is how it is calculated, where to find…
metaWhat Is an Impression? Impressions, Reach, Frequency and CPM in Ads
An impression is one showing of an ad. Here is how Meta, Google Ads and TikTok count it, and how reach, frequency,…
Google AdsGoogle's October Demand Gen Drop puts data strength first, and its help doc now carries the numbers
Google's 13 October Demand Gen Drop pushes first-party data, and its Data Strength Best Practices page is now a four-step setup guide…
AIGemini 4 Argon Reaches Google AI Mode for AI Pro and Ultra Subscribers
Google is rolling out Gemini 4 Argon in AI Mode for AI Pro and Ultra subscribers worldwide. Answers include links; languages and…
SEOChrome adds soft navigation Core Web Vitals to CrUX: what SPA sites should check
Chrome's CrUX now reports experimental Core Web Vitals that count SPA soft navigations. Stable scores are unchanged; Search Console switches after graduation,…
geoBing Webmaster Tools adds Topics Portfolio beta: AI citation topics and opportunity queries
Bing's AI Performance report now shows topic size, crowding and opportunity queries for AI answers. The numbers are approximate and the feature…
Digital MarketingEmail Marketing Software Prices in Thailand: 6 Platforms Compared (October 2026)
Monthly list prices of six email marketing platforms used in Thailand at 500, 2,500 and 10,000 contacts, collected 13 October 2026, with…
Content MarketingWhat Is an Insight? Meaning in Marketing, How to Find One and Examples
What an insight is, how it differs from data and facts, what consumer and customer insight mean, five sources for finding insights,…
AIWhat Is Machine Learning? A Practical Guide for Marketers
Machine learning lets systems learn patterns from data. See how it differs from AI, how it drives Smart Bidding, Performance Max and…
Digital MarketingWhat Is PR? Public Relations Explained for Business Owners
PR is the management of communication between an organisation and its publics. Learn what PR covers, how it differs from advertising and…