Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
Google AdsGoogle Ads Search Terms Report: How to Read It Properly
What the search terms report shows and hides, how to read the match type column, and how Performance Max and AI Max…
Google AdsGoogle Ads Conversion Value Rules: Conditions, Add vs Multiply
How conversion value rules adjust conversion value by location, device and audience, which Smart Bidding strategies use them, and when they add…
analyticsGA4 Explorations: Techniques, Sampling and Sharing Limits
What GA4 explorations are, what each technique answers, how sampling and thresholds change your numbers, and who can share them.
SEORobots.txt Guide: Syntax, Rules and Mistakes to Avoid
What robots.txt controls and what it does not, the syntax Google supports, rule precedence, AI crawler user agents, how to test the…
eCommerce MarketingGoogle Merchant Center adds a UCP integration hub for AI Mode and Gemini checkout
Google's new Merchant Center hub is the onboarding path for UCP checkout in AI Mode and Gemini. It is US-first, selection-based and…
SEOSearch Console emails now report how many people chose you as a Preferred Source
Google Search Console began emailing site owners a count of Preferred source selections on 6 October 2026. Here is what the email…
metaMeta's Advertising Week 2026 ad tools: what is live, in test or coming
Meta announced new AI ad tools at Advertising Week New York on 6 October 2026. Here is which ones are live, which…
SEOGoogle Business Profile policy now bans time-bound promotions and pricing in listings
Google's Maps and Business Profile policy now says listings cannot carry time-bound promotions, pricing or direct calls-to-action. Offers belong in Posts.
AIGPT-6 brings Intelligent UI to ChatGPT: what interactive answers mean for brands
OpenAI is bringing GPT-6 and Intelligent UI to ChatGPT users. It did not say how citations appear in generated interfaces.
Google AdsEstimated Google Ads CPC in Thailand by Industry: October 2026 Data
Estimated Google Ads cost per click for 67 Thai-language keywords across 13 industries, October 2026, with the full keyword list, method and…
SEOHreflang tags: a practical guide for bilingual EN/TH sites
Hreflang tags tell Google which language version to show. Learn the three syntaxes, x-default, return links, the errors that break them and…
analyticsGA4 key events: what they are and how to set them up
GA4 key events replaced conversions in 2024. Here is how to mark them, choose a counting method, import them into Google Ads…
Tiktok AdsTikTok Spark Ads: how authorization codes and boosted posts work
How Spark Ads turn organic TikTok posts into ads, how creator authorization codes work, and when to use them over non-Spark ads.
Google AdsLocal inventory ads: how they work in Shopping and Performance Max
What local inventory ads need in Merchant Center, how they run in Shopping and Performance Max, and how to measure store results.
SEOCanonical tag: what rel=canonical does and how to get it right
How rel=canonical handles duplicate URLs and parameters, how it differs from a 301 redirect and noindex, and how to check which canonical…
SEOSearch intent in SEO: the four types and how to read the SERP
How to identify the intent behind a query from the live results page, choose the page type that fits, and avoid the…
Tiktok AdsTikTok's Advertising Week update: Buy Direct, Agentic Leads, a US ad network opening and GMV Max cost changes
TikTok announced eight AI ad products at Advertising Week New York on 5 October 2026, from one-click Buy Direct to a GMV…
AIOpenAI names 20 ChatGPT Ads measurement partners and tests image-led ads in the US
OpenAI named 20 measurement partners for ChatGPT Ads, let view-through conversions feed optimisation, started brand suitability pilots and will test image-led ads…
SEOGoogle's Mueller on sitemaps: lastmod, "Couldn't fetch" and llms.txt
Google's Search Off the Record episode 114 covers which sitemap fields Google still uses, why valid sitemaps show 'Couldn't fetch', and where…
Google AdsGoogle Ads will switch on automated promotions by default on 12 October
Google Ads will pull website offers into Search and PMax campaigns with location assets from 12 October 2026 unless advertisers switch Automated…
SEOKeyword Research: A Step-by-Step Process From Seed to Page
A full keyword research workflow, from seed topics and search intent to clustering, keyword mapping and Thai-language notes.
SEOSchema Markup for SEO: JSON-LD, Key Types and What It Really Does
What schema markup is, which types still earn Google rich results after the 2026 FAQ change, how to validate it, and what…
Tiktok AdsTikTok Ads Cost: Minimum Budgets, Billing and Bidding Explained
TikTok ads cost whatever budget you set above TikTok's minimums. Here is how billing events, bid strategies and the auction decide what…