Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
Google AdsGoogle will auto-migrate Travel campaigns into Search campaigns for Travel from Q3 2026
A notice at the top of multiple Google Ads help documents says Travel campaigns will be migrated to new Search campaigns for…
Social Media MarketingLinkedIn says 75% of its AI citations come from member profiles, not company pages
LinkedIn's Marketing Solutions blog published an AI search playbook on 11 August 2026 citing Meltwater research that attributes 75 percent of LinkedIn…
Digital MarketingLINE Thailand puts 56 million users and 12 billion Official Account conversations behind its 2026 business stack
Marketing Oops reported on 11 August 2026 that LINE Thailand disclosed 56 million users, more than 12 billion LINE Official Account conversations…
SEOSearch Console's generative AI performance report is now live on every property
Barry Schwartz checked roughly 25 Search Console profiles and found Google's generative AI performance report on every one. Google announced nothing, and…
eCommerce MarketingEU packaging rules apply from 12 August and can require 27 separate registrations
The EU Packaging and Packaging Waste Regulation starts applying on 12 August 2026. PPC Land reported that there is no single European…
influencerCreatorIQ survey: 67% of creators earn under $10,000 a year, and follower count still beats engagement rate on pay
A CreatorIQ survey of more than 5,000 creators, reported by Marketing Brew on 11 August 2026, found 67% earn under $10,000 a…
geoResearch finds ChatGPT's own search index gives licensed publishers no advantage
Search Engine Journal reported on 12 August 2026 that Resoneo found no difference in how OpenAI's own index serves licensed publishers and…
AISE Ranking: ChatGPT Shows Ads on 26% of Commercial Prompts and 14% Do Not Match the Question
SE Ranking analysed more than 50,000 commercial prompts across 20 niches and found ChatGPT served ads on 25.94% of them, with 14.35%…
geoNearly 300 French Newspapers File a Competition Complaint Over Google AI Overviews
APIG, the body representing nearly 300 French newspapers, filed a competition complaint with France's competition authority on 11 August 2026 over Google…
analyticsWhat Is a Conversion? Conversion Rate Formula and GA4 Setup
A conversion is an action a visitor takes that your business has defined as a result. Here is how the rate is…
SEOGoogle publishes a Search Console guide for TikTok, Instagram, X and YouTube data
Google added a guide to analysing social and video platform content in Search Console on 29 July 2026, the same day platform…
SEOGoogle: hreflang URLs are not indexed in the proper sense
Gary Illyes said hreflang alternate URLs are not indexed in the proper sense, and are kept as alternate names of a canonical…
eCommerce MarketingOnline platforms hit the top five card spending categories, and online instalments grew 242%
Krungsri Consumer reported 196,700 million baht of card spending for the first half of 2026, up 3%, with online platforms entering the…
geoCommon Crawl published an AI visibility audit, and the worst blocks never reach robots.txt
Common Crawl published an 18-page manual audit in June 2026 for checking whether a site is in the dataset most large language…
AIAI is lengthening purchase decisions for 42% of US shoppers, RTB House finds
RTB House published a consumer study on 10 August 2026 finding that 42% of United States respondents say AI tools increase the…
YoutubeYouTube doubles its Partner Program entry bar from 1 February 2027
Social Media Today reported on 10 August 2026 that YouTube will double the watch time and Shorts view requirements for joining the…
analyticsGoogle turns on AI summaries and benchmarking in Google Ads and Analytics
Google switched on AI homepage summaries, insight cards and Ask Advisor benchmarking across Google Ads and Google Analytics on 10 August 2026.…
SEOGoogle now disallows repeated bilingual names and script transliterations on Business Profiles
Google's guidelines for representing your business on Google now list repeated bilingual names and script transliterations as not allowed, even when the…
Tiktok AdsTikTok Shop stops sales during a seller entity change
PPC Land reported on 9 August 2026 that TikTok Shop's US entity change flow requires Holiday Mode, freezes funds until 24 hours…
Google AdsGoogle Ads begins live testing of strongest match and strong match labels
Search Engine Roundtable reported the first live sighting of Google Ads Strongest match and Strong match labels on 7 August 2026. A…
Content MarketingStack Overflow logged 1,442 questions in July 2026, down 99.3% from its 2014 peak
New questions on Stack Overflow fell to 1,442 in July 2026 from a March 2014 peak of 207,204. The mechanism matters more…
SEOPatronView blocked Amazon's AI crawler after 117,000 page reads a day
Nick Gray blocked Amazon's Amzn-SearchBot on 5 August 2026 after roughly 117,000 requests a day. The server side figures are rare, and…
eCommerce MarketingOptimove says AI drives holiday discovery, but 53 percent still buy where they bought last year
Optimove Insights published its Holiday Shopping Report 2026 on 5 August 2026: 72 percent of 648 surveyed US higher-income consumers use AI…