Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
geoGEO Audit: A Four-Part Checklist, Tools and Report Guide
What a GEO audit checks, a four-part checklist for AI crawler access, quotable content, authority and citations, plus tools, free options and…
Web DesignWhat Is a Design Brief? 7 Elements and a Template That Cuts Revisions
A design brief tells a designer the objective, audience, deliverables, deadline and approver. Here are the 7 elements, concrete briefing techniques and…
Youtube AdsYouTube's Build & Boost playbook lifts creator boost claim to 30% from 20% on the same data
YouTube's 15 October Build & Boost playbook cites a 30% Demand Gen conversion lift for Creator Partnerships Boost, on the same Jan…
eCommerce MarketingGoogle launches Universal Cart in US Search and Gemini, with one-way cart transfer to merchant sites
Google launched Universal Cart in the US on 15 October 2026 across Search, including AI Mode, and the Gemini app, with Google…
metaMeta will turn on product browsing in existing Facebook and Instagram ads on 28 October unless advertisers opt out
Meta's notice says product browsing switches on in existing ads from 28 October 2026. Here is what it says, what it leaves…
metaMeta Brand Building Summit: Ads Super Burst goes GA, plus First Impression Ads, Reels Trending Ads and Aggregated View Time
Meta's Brand Building Summit on 15 October 2026 brought Ads Super Burst to general availability in phases, a US test of First…
Google AdsGoogle Ads adds detailed examples to its Sexual content policy
Google rewrote the suggestive-content section of its Ads Sexual content policy with six sub-categories of restricted and allowed examples. Enforcement does not…
analyticsChatGPT UTM tag loss was a bug, Adobe's Huesler says; fix rolling out
Adobe's Cedric Huesler says OpenAI told him the missing ChatGPT UTM tag was a known bug and a fix began on 15…
geoGoogle moves inline links higher in AI Mode and AI Overviews, tests an official pages section
Google announced five link changes for AI Mode and AI Overviews on 15 October 2026, including higher inline links, an official pages…
Web DesignWhat Is a Mood Board? How to Build One With Your Designer
A mood board settles the look and feel of a design with images before real work starts. Here is what goes on…
Digital MarketingWhat Is CAC? Customer Acquisition Cost Formula, LTV:CAC Ratio and Payback Period
The CAC formula with illustrative examples, CAC vs CPA vs CPL, which costs to count, LTV (CLV) formulas, the LTV:CAC ratio, payback…
eCommerce MarketingWhat Is a Marketplace? How It Works, Types, Pros and Cons, and How to Start Selling
How online marketplaces work, the main types, pros and cons, a step-by-step setup checklist, marketplace advertising basics and how to pair a…
geoSemrush AI Visibility Index: fewer than half of AI-mentioned brands are also cited
Semrush's AI Visibility Index (13 Oct 2026) adds a UK benchmark and finds being named by AI and being cited by AI…
metaMeta survey: 84% of surveyed APAC small business owners use AI, 86% want guidance
A Meta-commissioned YouGov survey of 3,983 small business owners in nine APAC markets found 84% use AI and 86% want more guidance.…
metaMeta GEM ads model: 18.9% conversion claim, missing context
Meta says one central GEM model for Facebook, Instagram and Reels lifted conversions 18.9% and CTR 12%. No baseline, period or method…
SEOGoogle's Non-Canonical Cabinet: URL keywords an 'incredibly small signal'
Google's first Non-Canonical Cabinet episode (14 Oct 2026) restates URL basics: keywords barely count, use hyphens, emoji work in paths but not…
Google AdsGoogle Ads adds channel prioritization and budget caps for Search partners and Display
Google Ads is rolling out High and Low channel priority tiers with percentage budget caps, and Search campaigns using Display Expansion migrate…
Google AdsGoogle Ads API v26: what changes for marketers using API-based tools
Google Ads API v26, released 14 October 2026, brings Search Lift data, a unified enhanced conversions setting and breaking renames that API-based…
analyticsChatGPT appears to drop UTM tags and referrer, sending clicks to Direct (unconfirmed)
Search Engine Roundtable reported on 14 Oct 2026 that ChatGPT links appear to have lost utm_source=chatgpt.com and the referrer since GPT-6. OpenAI…
Youtube AdsYouTube Bumper Ads: How 6-Second Non-Skippable Ads Work
How YouTube bumper ads work: the 6-second non-skippable format, Target CPM billing, the campaign subtypes that support them, sequencing, frequency caps and…
Facebook AdsFacebook Lead Ads: How Instant Forms Work and How to Use Them
A practical guide to Facebook lead ads: choosing More volume, Higher intent or Rich creative forms, writing questions, downloading leads within 90…
SEOKeyword Cannibalization: How to Find It in Search Console and Fix It
How to tell real keyword cannibalization from harmless overlap, find it in Google Search Console, and fix it with 301s, canonicals or…
Tiktok AdsTikTok Video Size for Ads: Ratios, Resolution, Files and Safe Zones
The aspect ratios, resolution, file size, formats and safe zone rules TikTok Ads Manager lists for In-Feed, Spark Ads, TopView and Carousel…