Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
Social Media MarketingIs email marketing dead? What Thai brands should check before dropping the channel
Why the channel still works on cost structure rather than popularity, why there is no citable Thai open-rate benchmark, how to build…
eCommerce MarketingHow the Shopee algorithm works and why some shops always rank first
Shopee never publishes the weight of its ranking factors. Here is what a seller can actually see, measure and fix in Seller…
Google AdsGoogle Expands Waze Ads to 42 Countries, Thailand Not Included
Google expanded Waze Ads beyond the United States to 42 countries through a Performance Max help document update reported on 4 September…
Google AdsGoogle Tests Exact and Phrase Match Ads in AI Mode
Ginny Marvin confirmed on 4 September 2026 that exact and phrase match keywords can serve text ads in AI Mode, in a…
AIMarketing Oops tested five AiPASS image models and left both Seedream models unranked on Thai text
Marketing Oops ran the same prompt through the five image models on Thailand's state AiPASS platform across five marketing tasks. GPT-Image 2.0…
eCommerce MarketingAnyMind: for some brands, TikTok Shop affiliate revenue beats the brand's own storefront 60/40
AnyMind Group's Influencer to Commerce in Thailand 2026 Report, built on AnyTag data from 2023 to 2025, found that for some brands…
YoutubeYouTube adds a views co-viewed metric that estimates how many people watch on a TV
YouTube introduced views co-viewed on 5 September 2026, a modelled estimate of how many people are watching on a television screen. Payouts…
analyticsGoogle's Qualified Future Conversions: a seven-day signal that counts sales up to 180 days out
On the Ads Decoded episode of 2 September 2026, Google's John Chen called the conversion lookback window arbitrary and set out how…
Google AdsGoogle bans programmatic proxies from the Google Ads API and names MCP servers
Google's updated Google Ads Developer Policies, published 31 August 2026, ban programmatic proxies from Google Ads API access, and the definition names…
Content MarketingLinkedIn for Thai B2B: The Three-Layer Content System
LinkedIn works for Thai B2B when it runs as three layers at once: the executive profile for voice, the company page for…
Facebook AdsFacebook algorithm 2026: what changed and why your campaigns went quiet
Same campaigns, same creative, weaker results every month. This is a diagnosis of Meta's delivery system: the five parts that decide who…
SEOWhat an SEO agency actually does and which businesses genuinely benefit
An SEO agency covers technical, content and off-site work on organic search. Here is what sits inside each service, which eight business…
eCommerce MarketingWeChat for Thai Brands: What Ads on WeChat Actually Cover
A practical map of WeChat's five ecosystem parts, how Chinese user behavior differs from LINE, and the ad formats that fit Thai…
SEO8 Signs Your Website Needs an SEO Audit Right Now
Traffic drops, vanishing rankings, and a growing pile of Search Console errors are not random. Here are the 8 signals that tell…
Social Media MarketingLINE MINI App explained: how it differs from LIFF, a chatbot and a native app
A LINE MINI App is a web application that runs inside LINE, so nobody has to install anything. Here is how it…
YoutubeYouTube will label brand deals creators do not declare
YouTube set out four changes to how sponsored videos are declared, labelled and restricted on 3 September 2026, including automated systems that…
SEOMueller calls sitemap cache busting a bad idea, and says nothing about crawl frequency
Search Engine Journal reported on 2 September 2026 that John Mueller called it a bad idea to add daily cache-busting parameters to…
geoAI Mode on Gemini 3.8 Flash is showing fewer citations, and Google calls it a bug
Search Engine Roundtable reported on 3 September 2026 that AI Mode running Gemini 3.8 Flash cites and links to sources far less…
SEOMueller on the disavow tool: it does have effects, but it has its place and time
Search Engine Roundtable reported on 2 September 2026 that Google's John Mueller told a site owner the disavow tool does have effects,…
geo23% of AI-referred shoppers leave for a rival after a bad site visit, Contentsquare finds
Contentsquare surveyed 2,000 consumers in the United States and France and found only 3% would buy when an AI recommendation is followed…
eCommerce MarketingAI Mode shows the same products at prices 21.6% higher, a 2 million listing study finds
Productrise tracked more than 2 million product listings across 23 days in August 2026 and found that when the same product appears…
Google AdsJudge rejects AdX divestiture, accepts behavioural remedies in DOJ ad tech case
Judge Leonie M. Brinkema refused the AdX divestiture and every other structural remedy the DOJ sought on 2 September 2026, accepting most…
SEOWhat Long Tail Keywords Are and How to Find Them in Thai
Long tail keywords are long, specific queries with lower volume and much clearer intent. Here is how to find them in Thai,…