Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
Social Media MarketingCreator fees have no benchmark, and that is the story
Digiday reported on 28 August 2026 that creator fees have run away from buyers. The one survey figure inside measures how marketers…
Google AdsGoogle Ads Book button expands to Search and Performance Max
Google is expanding the Reserve with Google Book button to Search and Performance Max, reusing appointment action links a business already published.…
Google AdsGoogle rewrites its alcohol advertising policy, effective 30 September 2026
Google will update its alcohol advertising policy on 30 September 2026, with explicit allowances for mixers and accessories, a landing page ABV…
geoGoogle expands AI Overviews into AI Mode answers by default on some queries
Search Engine Roundtable reported on 28 August 2026 that Google confirmed AI Overviews now expand into fuller AI Mode answers by default…
AICommunity content is about half of AI citations in every industry studied
A sponsored study on Search Engine Journal puts community and user-generated content at about half of the leading AI citation sources in…
General topicsHow to buy graphic design services: agency, freelance or in-house
A sourcing guide to graphic design services: what you are actually buying, the eight categories of design work, how agency, freelance and…
AIAI marketing: the six types, the tools, and how to start
AI marketing covers six jobs, from generative content to AI SEO. Here is what each one needs, how to start with a…
SEOAnchor Text in SEO: Types, Ratio Myths and How to Choose
Anchor text is the clickable text of a link and describes the destination page. No published ratio exists, so this guide shows…
AIOpenAI Adds WebMCP Site Tools to the ChatGPT Desktop Browser
OpenAI has added WebMCP support to the ChatGPT desktop app browser, letting a webpage register JavaScript functions as tools that ChatGPT and…
SEOThe August 2026 spam update hit rankings 82% harder than a normal week
SE Ranking measured the August 2026 spam update across 100,000 US keywords: 16.71% of top 10 URLs fell beyond position 100, against…
SEOGoogle's goto links push rank trackers to 500 to 1,000 requests per query
Google's google.com/goto passthrough links have reached near total rollout coverage, and the measurement consequence is the story: no local decoding, blocked HEAD…
Content MarketingGoogle Trimmed Listicles From the Top Spots, 5.32 Million Row Study Finds
Kevin Indig's Growth Memo study of 5.32 million organic result rows finds Google trimmed listicles from its highest positions between January and…
Google AdsGoogle's August 2026 Demand Gen Drop: messaging tests, travel features and AI video
Google announced a test for starting messaging conversations from YouTube Demand Gen ads, new travel and hotel features, and general availability for…
AIGoogle starts rolling out hotel booking inside AI Mode
Google has begun rolling out hotel booking inside AI Mode for United States users in English, with payment through Google Pay and…
geoOrganic sessions fell 10.5% across 54 advertisers after AI Overviews spread, but AI referrals converted at a higher rate
A 54-client analysis reported by Digiday on 25 August 2026 found organic sessions down 10.5% between January 2025 and April 2026, while…
Social Media MarketingInfluencer Marketing Thailand: The Practical Campaign Guide
A Thailand specific execution guide to influencer marketing: how the tiers really differ, how to price a deal when no rate card…
SEOTechnical SEO: the components, the checklist, and what to fix first
Technical SEO decides whether your content is ever counted. Here are the components, a working checklist, a framework for ordering the fixes,…
Tiktok AdsTikTok LIVE Thailand: saying 'I love TikTok' does not push your stream
TikTok LIVE Thailand's Creator Manager told Brand Inside on 26 August 2026 that saying 'I love TikTok' on a livestream does not…
eCommerce MarketingGoogle Ads now shows the product titles its AI writes for you
Google AI can replace the product title you wrote when it judges its own version more relevant. A new Product titles report,…
Google AdsGoogle tests a Channels slider in Performance Max
Google is testing an Alpha control that lets advertisers relax or tighten the CPA target on Search, YouTube, Display, Discover, Gmail, Maps…
metaMeta agrees teen time limits with 52 US attorneys general
Pending judicial approval, under-18 accounts on Instagram and Facebook in participating US states get a two-hour daily limit, a midnight to 6am…
SEOGoogle confirms goto passthrough URLs in search results
Search results now link through google.com/goto instead of straight to the destination. Google confirmed the rollout to Search Engine Roundtable on 26…
geoAI tools recommend brands but cite other sites, Shero data shows
Shero Commerce found that only 2.8% of 1,851 sources cited across Google AI Mode, ChatGPT and Perplexity were brand-owned pages, even though…
AIGoogle brings developing topic link carousels to AI Mode
Robby Stein, VP of Product for Google Search, said on X on 25 August 2026 that link carousels for developing topics are…