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eCommerce Marketing
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eCommerce MarketingPrestaShop SEO: what it is and how to optimise your store
PrestaShop generates pages for you from day one, including product, category, brand, tag and filtered listing pages. This guide covers what to…
eCommerce MarketingWhat Is Google Merchant Center? A Beginner's Guide
Merchant Center is where your product data lives, not where you buy ads. Here is how it differs from Google Ads, how…
eCommerce MarketingWalmart Connect finally adds negative keywords to Sponsored Products, seven years after Amazon
Walmart Connect rolled out negative keyword controls for sponsored product campaigns in late July 2026, seven years after Amazon shipped the same…
eCommerce MarketingShopify Q2 2026 data: AI-referred sessions up 197%, but organic search still sends more traffic than every AI platform combined
Shopify's Q2 2026 storefront data shows AI referrals tripling and converting about 80% better than organic, while organic search still sends the…
eCommerce MarketingMerchant Center organic traffic drops on 24 August as YouTube affiliate clicks split out
Google told merchants on 11 August that four Merchant Center reporting changes land on 24 August. Organic traffic drops because YouTube affiliate…
eCommerce MarketingEU packaging rules apply from 12 August and can require 27 separate registrations
The EU Packaging and Packaging Waste Regulation starts applying on 12 August 2026. PPC Land reported that there is no single European…
eCommerce MarketingOnline platforms hit the top five card spending categories, and online instalments grew 242%
Krungsri Consumer reported 196,700 million baht of card spending for the first half of 2026, up 3%, with online platforms entering the…
eCommerce MarketingOptimove says AI drives holiday discovery, but 53 percent still buy where they bought last year
Optimove Insights published its Holiday Shopping Report 2026 on 5 August 2026: 72 percent of 648 surveyed US higher-income consumers use AI…
eCommerce MarketingAmazon MCF now fulfils TikTok Shop orders through nine named apps
TikTok Shop Academy guidance dated 6 August 2026 documents Amazon Multi-Channel Fulfillment as a route for TikTok Shop orders, through nine named…