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eCommerce Marketing

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PrestaShop SEO: what it is and how to optimise your store
eCommerce Marketing

PrestaShop SEO: what it is and how to optimise your store

PrestaShop generates pages for you from day one, including product, category, brand, tag and filtered listing pages. This guide covers what to…

Aug 18, 20263 min read
What Is Google Merchant Center? A Beginner's Guide
eCommerce Marketing

What Is Google Merchant Center? A Beginner's Guide

Merchant Center is where your product data lives, not where you buy ads. Here is how it differs from Google Ads, how…

Aug 14, 20263 min read
Walmart Connect finally adds negative keywords to Sponsored Products, seven years after Amazon
eCommerce Marketing

Walmart Connect finally adds negative keywords to Sponsored Products, seven years after Amazon

Walmart Connect rolled out negative keyword controls for sponsored product campaigns in late July 2026, seven years after Amazon shipped the same…

Aug 14, 20263 min read
Shopify Q2 2026 data: AI-referred sessions up 197%, but organic search still sends more traffic than every AI platform combined
eCommerce Marketing

Shopify Q2 2026 data: AI-referred sessions up 197%, but organic search still sends more traffic than every AI platform combined

Shopify's Q2 2026 storefront data shows AI referrals tripling and converting about 80% better than organic, while organic search still sends the…

Aug 14, 20263 min read
Merchant Center organic traffic drops on 24 August as YouTube affiliate clicks split out
eCommerce Marketing

Merchant Center organic traffic drops on 24 August as YouTube affiliate clicks split out

Google told merchants on 11 August that four Merchant Center reporting changes land on 24 August. Organic traffic drops because YouTube affiliate…

Aug 13, 20263 min read
EU packaging rules apply from 12 August and can require 27 separate registrations
eCommerce Marketing

EU packaging rules apply from 12 August and can require 27 separate registrations

The EU Packaging and Packaging Waste Regulation starts applying on 12 August 2026. PPC Land reported that there is no single European…

Aug 12, 20263 min read
Online platforms hit the top five card spending categories, and online instalments grew 242%
eCommerce Marketing

Online platforms hit the top five card spending categories, and online instalments grew 242%

Krungsri Consumer reported 196,700 million baht of card spending for the first half of 2026, up 3%, with online platforms entering the…

Aug 11, 20263 min read
Optimove says AI drives holiday discovery, but 53 percent still buy where they bought last year
eCommerce Marketing

Optimove says AI drives holiday discovery, but 53 percent still buy where they bought last year

Optimove Insights published its Holiday Shopping Report 2026 on 5 August 2026: 72 percent of 648 surveyed US higher-income consumers use AI…

Aug 10, 20263 min read
Amazon MCF now fulfils TikTok Shop orders through nine named apps
eCommerce Marketing

Amazon MCF now fulfils TikTok Shop orders through nine named apps

TikTok Shop Academy guidance dated 6 August 2026 documents Amazon Multi-Channel Fulfillment as a route for TikTok Shop orders, through nine named…

Aug 10, 20263 min read