Google Algorithm Updates What You Need to Know in 2024

Google Algorithm Updates What You Need to Know in 2024

Google continues to evolve. With an ongoing history of algorithm updates, search index changes, and refreshes, keeping pace with these updates is critical for marketers and business owners. In this article, we’ll review Google algorithm updates of 2023 and explore what’s on the horizon for 2024 so you can seek out opportunities for your business. […]

The Power of Metrics in Performance Marketing Measurement

Metrics in Performance Marketing

It is impossible to overlook the critical role metrics play in shaping success for any business. In an era where data reigns supreme, the ability to harness key performance indicators (KPIs) has become indispensable. Here, we share our knowledge on the different types of metrics that can elevate your performance marketing campaigns to new heights. […]

TikTok search ads: new beta testing for ads in search results

As we detailed in our last TikTok article (Click Here) TikTok is an excellent platform to engage your audience, and it is one of the fastest-growing social networks. However, aside from content marketing, TikTok is also quickly developing an advertising platform to compete with market leaders such as YouTube and Facebook. In this TikTok article, […]

Best practices on TikTok to develop your brand’s presence

How to increase engagement on the TikTok platform: what are the best creative practices? For engagement, TikTok is one of the fastest-growing social networks, competing with Facebook in terms of video, which has been a critical success factor for advertisers using the platform. Moreover, TikTok is not only for very young audiences, as the myth […]