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eCommerce Marketing
Articles
eCommerce MarketingGoogle launches Universal Cart in US Search and Gemini, with one-way cart transfer to merchant sites
Google launched Universal Cart in the US on 15 October 2026 across Search, including AI Mode, and the Gemini app, with Google…
eCommerce MarketingWhat Is a Marketplace? How It Works, Types, Pros and Cons, and How to Start Selling
How online marketplaces work, the main types, pros and cons, a step-by-step setup checklist, marketplace advertising basics and how to pair a…
eCommerce MarketingMerchant Center warns fast price changes may trigger disapprovals
A quiet September edit to Google's automatic item updates help page says fast-changing products may be disapproved and updates may stop if…
eCommerce MarketingGoogle Ads Lets Retailers Share First-Party Audiences With Brands
A new Google Ads Help page explains how retailers can share first-party audience segments with brands, limited to commerce media network campaigns…
eCommerce MarketingGoogle Merchant Center adds a UCP integration hub for AI Mode and Gemini checkout
Google's new Merchant Center hub is the onboarding path for UCP checkout in AI Mode and Gemini. It is US-first, selection-based and…
eCommerce MarketingLazada Adds ROAS Protection Rebates to Mega Sales Accelerator From 12 October 2026
Lazada Sponsored Solutions adds ROAS/ROI Protection rebates, one total budget and system bidding to Mega Sales Accelerator from 12 October 2026. Here…
eCommerce MarketingShopify turns on AI shopping channels and direct checkout by default: what to check in your admin
Shopify's "Allow Shopify to manage for me" setting is on by default and enrolls stores in AI shopping channels. What it does,…
eCommerce MarketingAdobe forecasts record $275.1 billion US online holiday spend, with AI-referred traffic up 130%
Adobe forecasts $275.1 billion in US online holiday spending, up 6.7%, with AI-referred traffic up 130%. Key dates, categories, channel shifts and…
eCommerce MarketingGoogle Loyalty Benefits Reach AI Mode and Gemini, 14 Countries Listed
Google's Merchant Center loyalty documentation now mentions AI Mode and Gemini Apps, marked US only, and lists 14 markets. Thailand is not…