Display Advertising
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Increase your awareness and reach the right audience for your product and services.
1500 THB FREE on Google Ads after you spend the first THB 1500. Special Promotion from Relevant Audience to new customers with no Google Ads account.
Display Advertising
Display Advertising allows you to put your brand in the face of people browsing around on 95% of the websites in the world. Brand awareness and performance are possible with the right audience strategy. This type of advertising can reach billions of users worldwide or just your audience in Thailand, making your target audience aware of your business and later become your customer.
There are different ways of using display ads based on the targeting you use. We can roughly divide them into 4 types: Placement Targeting, Contextual Advertising, Behavior-Based, and Remarketing.
Placement Targeting allows us to show your brand on websites or apps you decide.
Contextual Advertising, this type of display advertising, is done by using semi-auto tools like Google Ads, which has already categorized websites they can put ads on. Advertisers can just choose websites that their target audience finds interesting.
Remarketing is an ad that only targets an audience who already visited your website or showed interest in your product or service. It is a means to help you reconnect with your potential customers.
Behavior-Based audiences are based on Google’s categorization of people. You have Affinity Audience, In-Market, and Life Events. Affinity Audience is about people who are really interested in a specific topic. In-Market comprises people who are currently interested in buying a product or service. Life Events include in its audience people who have just moved from their house or are planning to get married.
Targeting is the key to planning the right strategy and reaching exactly your customers. In Relevant Audience, we are experts in Google Display Network (GDN). Feel free to contact us.
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Benefits of Display Advertising
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Frequently Asked Questions
What is Google Display Advertising?
Google Display Advertising is Google’s advertising service in a form of visual banners (an image and a text) that will be displayed across Google’s partner sites.
How am I charged for Google Display Advertising?
You can be charged for your Google Display campaign in either the Cost Per Click model (pay only when there is a click) or the Cost Per Impression model (pay only pay when your ad is shown per one thousand impressions).
Can I create a Google Display ad myself? Is hiring an agency to help necessary?
Google allows anyone to create a Google Display ad, but because the process to make it display properly and display well requires understanding of Google’s Bidding Strategy and many optimization steps, it is highly recommended that businesses get started with a Google Display Advertising agency to avoid failed campaigns and unexpected expenses.
How can Google Display Advertising help my business?
Google Display Advertising can be helpful and valuable to your business in different ways. First and formore, it certainly helps promote your product in a more visual and appealing way. Consumers often prefer seeing real photos of products they are interested in to seeing simply a marketing copy. In addition, because it will be displayed across multiple notable sites, Google Display ads are known for helping establish and grow brand awareness and brand presence.
Can a Google Display banner be a video?
Google Display Advertising allows only an image banner or an animated/motion banner (like a GIF).
I would like to launch my Google Display Advertising campaign. Where do I begin? How should I get started?
Schedule a free consultation session with our Google Display Advertising team. Tell us about your brand, products, advertising goal, and budget, and then we’ll help you create an effective and reasonable campaign plan that matches your demands. To contact us, click here or call 02-038-5055.