Display Advertising

Display Advertising allows you to put your brand in the face of people browsing around on 95% of the websites in the world. Brand awareness and performance are possible with the right audience strategy. This type of advertising can reach billions of users worldwide or just your audience in Thailand, making your target audience aware of your business and later become your customer.

There are different ways of using display ads based on the targeting you use. We can roughly divide them into 4 types: Placement Targeting, Contextual Advertising, Behavior-Based, and Remarketing.

Placement Targeting allows us to show your brand on websites or apps you decide.

Contextual Advertising, this type of display advertising, is done by using semi-auto tools like Google Ads, which has already categorized websites they can put ads on. Advertisers can just choose websites that their target audience finds interesting.

Remarketing is an ad that only targets an audience who already visited your website or showed interest in your product or service. It is a means to help you reconnect with your potential customers.

Behavior-Based audiences are based on Google’s categorization of people. You have Affinity Audience, In-Market, and Life Events. Affinity Audience is about people who are really interested in a specific topic. In-Market comprises people who are currently interested in buying a product or service. Life Events include in its audience people who have just moved from their house or are planning to get married.

Targeting is the key to planning the right strategy and reaching exactly your customers. In Relevant Audience, we are experts in Google Display Network (GDN). Feel free to contact us.