Google Shopping ads, also known as Product Listing Ads (PLA), are a very special type of online marketing campaigns with display ads at the top of Google search results that contain product name, image, price and store. This ad is made for E-commerce. Only E-commerce are allowed to do Google Shopping ads. This type of ads will make your products stand out in search results, both in desktop and mobile. Google shopping ads need product feed in order to operate.
There are many benefits of Google Shopping Ads compare to normal search ads, it stands out at the top of page with picture and the price along with your direct competitors, helping to grab the user attention when the are searching to buy a product online, which is resulting in better quality leads and Higher conversion rates.
Another benefit for shopping ads is broader reach because it has lower average cpc, similar to pure display campaigns, which will help you to raise awareness for your business.
In conclusion Google shopping ads is become essential for every e-commerce. It has a better performance overall, and it already prove to raises awareness, help finalize decision and choose product, increasing sales and ROI. The downside is it hard to setup, you need to create a product feed and send it for approval by Google, this process can take up to month if you don’t know all the policies and rules, also ad performance are heavy depend on Product feed. If you are interested in creating shopping ads feel free to contact relevant audience for help