Decathlon is a well-known French sports equipment retailer. It was founded in 1976 by Michel Leclercq, a French businessman whose simple but powerful idea is “keeping its costs and selling prices low.” With a corporate culture that demonstrates its determination to provide the most affordable happiness for all sports enthusiasts. Decathlon has won the hearts of athletes and non-athletes alike with a company culture that shows its commitment to bringing the utmost happiness to every customer, at the lowest possible cost. Decathlon has achieved a global expansion of around 60 countries. There are as many as 22 branches in Thailand.