Perceived as the second most popular social media platform in China after WeChat, this unique microblogging platform, Sina Weibo, has been a real deal for all marketers and entrepreneurs around the world who want to reach the Chinese audience at the center of their daily discussions, interactions, and even just trivial chitchats.
Generally regarded as the Chinese Twitter due to its several similar features, Weibo is, however, quite more spectacular than that, for it’s not just Twitter but indeed, so to say, Twitter and Facebook combined. The platform allows users to write longer than Twitter, like Facebook, and is designed to better support hashtags than Facebook, like Twitter, attracting users from all around the world with all its unique features that have now made it reach more than 550 million monthly active users across the world. The platform is also a great place if your services or products are specifically tailored for the Generation Z group or want to attract mostly mobile traffic. It is also a place where most Chinese influencers and celebrities interact with their fans and hence where you can collaborate with them to put your brand in an instant spotlight.
With years of experience, our Weibo specialist team can help you devise and execute the right advertising plan, one that is not just to build a passive presence but an active one that brings real leads and conversions just for you.