Content Marketing
No lock-in
Contract
Full
Transparency
Results
Oriented
Brand
Experience
Customer Engagement requires Content Marketing.
Great content builds participation, brand presence, and grows your sales. Let Relevant Audience find the right keywords and write quality content for your brand.
Engage Customers with Content Marketing Strategy
Engage Customers with a Content Marketing Strategy.
The meaning of Content Marketing is precisely described by the Content Marketing Institute as ‘A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.’
In simpler terms, Content Marketing is a long-term approach that aims to build a good rapport with targeted audiences and customers by providing quality and consistent content for them. It is a way of showing that you and your brand genuinely care about customers. In turn, customers would be more involved with your brand and more likely to purchase your products & services or even become your loyal customer.
Content Marketing works by giving customers entertaining, knowledgeable, and relevant insights that they are interested in. Traditionally, before the age of online connectivity and digital marketing, Content Marketing usually involves writing articles. Now, in the digital era, we can see various forms of content being published – for example, blogs, eBooks, videos, graphics, and famously known social media posts. With different types of content to choose from, marketers nowadays are more competitive than ever, aiming to win over customers and drive their business growth.
Additionally, from a digital marketing perspective, your content would also contribute to the increase in online exposure, reinforce brand awareness, and ultimately attract top-of-the-funnel audiences into purchase decisions.
Famous brands across the globe get better engagement from their content.
At Relevant Audience, we focus on ‘written’ content. Our in-house team of professional writers can effectively engage your target audience with Facebook posts, blogs, SEO articles, copy for websites, and even newsletters.
Our Partners
Benefits of Content Marketing
Establish Awareness
Brand Loyalty
More Leads
Increase SEO Visibility
Save Cost
Frequently Asked Questions
Is Content Marketing good for my business?
Performing content marketing can be a lot of work and would take a long time. Not to mention the persistence and patience required, However, is it worthwhile if you wish to furnish a nicer experience for your customer.
What are the types of Content Marketing?
There are many different types of content marketing as it is often used as an umbrella term for marketing strategies with “content” in them such as blog, video, podcast, infographic, visual content, E-book, newsletter, social media posts, and many…many more.
Which content marketing is best?
To answer this question, we would need to look at your business and ask; what it is like; who is the audience; what do you sell; what is your goal? This way, we could determine the best approach to content marketing for your brand.
