Introduction

Decathlon is a well-known French sports equipment retailer. It was founded in 1976 by Michel Leclercq, a French businessman whose simple but powerful idea is “keeping its costs and selling prices low.” With a corporate culture that demonstrates its determination to provide the most affordable happiness for all sports enthusiasts, Decathlon has won the hearts of athletes and non-athletes alike with a company culture that shows its commitment to bringing the utmost happiness to every customer at the lowest possible cost. Decathlon has achieved global expansion in around 60 countries, with as many as 22 branches in Thailand.

Problem & Challenges

SEO

Strategy

Analytics

Paid Media

Web Development

Performance Creative

It is a fact that in today’s consumer-driven world, most types of advertisements are situated on digital platforms as a means of competing successfully in the global market and remaining ahead of the competition. In response to this challenge, Relevant Audience was engaged as a digital marketing consultant to boost brand awareness and the performance of advertising campaigns. We were also asked to participate in the creation of advertising campaign strategies to promote sales and meet the goals that the organization expects.

Results

With a full marketing funnel strategy that Relevant Audience supports, from building brand awareness to increasing conversions through advertising tools and marketing strategies, covering all aspects of online marketing ranging from SEO, SEM, Google Ads, and Facebook Ads. By driving strategic strategies, brands may achieve their sales targets and long-term objectives with the help of our methodical approach.

20%Online revenue increase

90%First-page keywords

200%Increase in ROAS in FB Ads

"Relevant Audience is like a trusted buddy; they contribute to an optimally efficient marketing strategy."

– Phathorn Saeguay, Advertising Leader at Decathlon Thailand