Google Business Profile Management in Thailand

We start with a diagnosis: verification status, duplicate listings, policy flags, and any mismatch between the pin, the address and your website. Then we fix what can be fixed within Google's guidelines and prepare the documents Google may ask for. Where needed, we file a reinstatement request, or help you file an ownership request from your own Google account. Our setup and verification guide goes through the usual causes in more detail, and our post on common local SEO mistakes covers mismatched business details and half-filled profiles.

Some decisions stay with Google. Google picks which verification method you are offered, decides whether edits and reinstatements are approved, and sets the timing. We tell you plainly what is fixed and what is waiting on Google, and we don't promise dates or outcomes that Google controls.

Only the person who wrote a review, or Google, can remove it. A business owner can't delete a customer's review or turn reviews off, as we explain in our guide on whether you can turn off reviews. What we can do is report reviews that break Google's content policies, such as fake or spam reviews, off-topic content, harassment or personal information, and supply the evidence.

We never buy, sell, swap or reward reviews. Buying reviews breaks Google's review policies for Maps and puts the whole listing at risk. Google's review snippet guidelines now also tell site owners not to show fake or undisclosed paid or incentivised reviews on their websites. To get more reviews, we help you ask real customers through QR codes, receipts or LINE follow-ups, and the request goes to every customer, not just the ones likely to be happy.

Google's guidelines now say a business name must not include the same name repeated in more than one script or language, even if the shop sign shows it that way. We covered the change in our post on dual-script business names. Google's prohibited content policy also now says the listing itself may not carry promotional or commercial content with time-bound promotions, pricing or direct calls to action. Offers and updates are still allowed in posts, and our post on promotions in listing fields has the detail.

Business Profile also connects to Google's AI products. Google's Business Profile integration in Gemini, an assistant for editing listings, now supports multi-location accounts, and edits drafted in Gemini are published only after the owner approves them. On visibility in AI search results, Google has said no special coding is needed and pointed instead to complete Business Profile data and first-hand content. If you want your brand to appear in AI answers more widely, our generative engine optimisation service covers that side.

Before the first report goes out, we add UTM tags to the website and booking links on your profile so those visits show up in GA4 as profile traffic, and we set up call tracking where you approve it. Post views are coming back too: Google began rolling out post view counts in the profile dashboard in September 2026, and we report them for profiles where Google shows them.

For brands with several locations, we use Google's official Business Profile API, which we have approved access to. With it we can push a change such as holiday hours to every branch in one go and pull performance data branch by branch, so every location's report uses the same format.