Google's Business Profile integration inside Gemini now works for multi-location accounts worldwide, on desktop and mobile. PPC Land reported the change on 7 August 2026. At the integration's launch on 10 June it covered only businesses with a single profile, which left out chains, franchises and anyone managing listings in bulk. Managers of multiple locations can now use the @Google Business Profile tag inside Gemini.
What the @Google Business Profile tag does inside Gemini
The tag connects a Gemini conversation to the Business Profile listings on the account, so a location manager can ask for changes in plain language instead of opening each profile in turn. PPC Land reported that edits are executed through the official Business Profile APIs and are held to the same verification standards as changes made manually. A request typed into a chat window gets no shortcut past review.
Access is free across all Gemini accounts, with no paid tier. Availability covers supported Gemini regions and languages. PPC Land's report does not publish a country list, so whether the tag appears in any given account is something to check rather than assume.
Edits stay in draft until the owner approves them
The integration is draft-only. Gemini generates suggestions and nothing publishes without owner approval, according to PPC Land's report of 7 August 2026. That one design decision is what makes the feature worth trialling on a live account. The worst case is a queue of proposed edits somebody has to read, not forty listings quietly rewritten overnight. It also sets the limit on the time saved: the drafting gets faster, the approving does not. Someone still reads every change before it goes out.
Google Workspace accounts are the remaining gap
Personal @gmail.com accounts work today. Google Workspace account support is still in development, and PPC Land reported no announced timeline for it. For agencies that is the practical blocker, because client listings are usually administered from Workspace identities rather than personal Gmail addresses. Until Workspace support lands, the multi-location capability is easiest to use for in-house teams who own their profiles directly.
Google narrowed the single-profile restriction
Google clarified that the single-profile restriction now applies only to setting up a business notebook, not to the broader integration. Read plainly, the limit people hit in June was never meant to cap the whole feature, and it no longer does.
Google's line on AI search visibility
In the same communication, Google addressed several circulating misconceptions about AI search visibility. Appearing in AI search results requires "no complex technical hacks or special coding", Google said, and optimisation should focus on authentic first-hand content and complete Business Profile data. It is a short, unglamorous answer to a question plenty of businesses are paying to have answered, and it puts profile completeness at the centre. Anyone building an AI search visibility programme can treat listing data as part of that work rather than a separate chore.
The update at a glance
Here is what PPC Land reported on 7 August 2026, feature by feature.
| Capability | Status as reported on 7 August 2026 |
|---|---|
| Multi-location accounts | Supported globally, on desktop and mobile |
| Single-profile restriction | Now applies only to setting up a business notebook |
| Personal @gmail.com accounts | Working today |
| Google Workspace accounts | Still in development, no announced timeline |
| Cost | Free across all Gemini accounts, no paid tier |
The full report is on PPC Land.
What this means for Thai marketers
Thai businesses running many branches carry the heaviest Business Profile admin load: restaurant groups, clinic networks, retail chains, hotel portfolios. They are the ones who would notice a conversational editing layer, because the alternative is opening profiles one at a time. The catch is account ownership. If the listings sit under a Workspace identity, the multi-location tag is not usable yet, and the source gives no date for when that changes. Teams working from personal Gmail logins can trial it now.
None of this replaces the underlying data work. Hours, categories, service areas, branch names and photos still have to be right before any layer on top is worth having, and that is the same groundwork a local SEO programme starts with. A draft-only assistant will suggest edits faster than a person can. It will not tell you which of your forty branches has the wrong opening hours in the first place.
FAQ
Is the Gemini Business Profile integration available in Thailand?
The source does not say. PPC Land reported that availability covers supported Gemini regions and languages without publishing a country list, so the practical test is whether the @Google Business Profile tag appears in your own Gemini account.
Can Gemini change my listing without me seeing it first?
No. PPC Land described the integration as draft-only: Gemini generates suggestions and nothing publishes without owner approval. Edits also run through the official Business Profile APIs under the same verification standards as manual changes.
Does it work with a Google Workspace account?
Not yet. Personal @gmail.com accounts work today, while Workspace support is still in development with no announced timeline. That is the gap most agencies will run into first.
Do I have to pay for it?
No. Access is free across all Gemini accounts and there is no paid tier, according to the 7 August 2026 report.
Do I need special code to show up in AI search results?
Google said no. In the same communication it stated that appearing in AI search results requires "no complex technical hacks or special coding", and pointed instead at authentic first-hand content and complete Business Profile data.
If your listings are spread across several Thai branches, the profile data is the part worth fixing first. A structured local SEO review will tell you which branches are incomplete, which are duplicated, and which are quietly costing you calls.
