Category
Content Marketing
Articles
Content MarketingBurger King Thailand is using Dragon Ball to buy visit frequency, not awareness
Burger King Thailand disclosed that customers visit about 2.3 times a month and about 3.5 times during a campaign. The Dragon Ball…
Content MarketingLinkedIn for Thai B2B: The Three-Layer Content System
LinkedIn works for Thai B2B when it runs as three layers at once: the executive profile for voice, the company page for…
Content MarketingGoogle Trimmed Listicles From the Top Spots, 5.32 Million Row Study Finds
Kevin Indig's Growth Memo study of 5.32 million organic result rows finds Google trimmed listicles from its highest positions between January and…
Content MarketingPew finds signs of AI writing on 10% of webpages
Pew Research Center ran almost half a million English-language webpages through an AI detector and flagged about 10%. The detail that matters…
Content MarketingWPP Media and Oxford's Said Business School: 84% of purchases go to a brand the shopper had already picked
A study by WPP Media and the Marketing Faculty at Said Business School, Oxford University, covering more than 1.2 million purchase journeys,…
Content MarketingIpsos: Gen X and Gen Z hold 7.6 trillion baht of Thai spending power, and Gen X is the bigger half
The Ipsos Generations Report 2026: Thailand Edition puts Gen X purchasing power above 5 trillion baht and Gen Z above 2.6 trillion,…
Content MarketingSpotify will badge AI artist identities and drop them from recommendations
Spotify said on 11 August 2026 that an AI Persona badge starts appearing in mid September, and that badged artists are excluded…
Content MarketingStack Overflow logged 1,442 questions in July 2026, down 99.3% from its 2014 peak
New questions on Stack Overflow fell to 1,442 in July 2026 from a March 2014 peak of 207,204. The mechanism matters more…
Content MarketingCanva names its first Thailand country manager and puts Thai adoption in its global top 10
Canva has appointed Max-Pakpol Tangtongchin as its first Thailand Country Manager and released Thai usage figures through a 5 August 2026 interview.…