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Content Marketing
Articles
Content MarketingWhat is a press release? Structure, writing and distribution
A press release is a news-format document an organisation sends to journalists. Here is its structure, how to write one the media…
Content MarketingWhat is copywriting? Formats, frameworks and how to brief and review it
A practical guide to copywriting: where it differs from content writing, how ads, landing pages and emails use it, three frameworks with…
Content MarketingBurger King Thailand is using Dragon Ball to buy visit frequency, not awareness
Burger King Thailand disclosed that customers visit about 2.3 times a month and about 3.5 times during a campaign. The Dragon Ball…
Content MarketingLinkedIn for Thai B2B: The Three-Layer Content System
LinkedIn works for Thai B2B when it runs as three layers at once: the executive profile for voice, the company page for…
Content MarketingGoogle Trimmed Listicles From the Top Spots, 5.32 Million Row Study Finds
Kevin Indig's Growth Memo study of 5.32 million organic result rows finds Google trimmed listicles from its highest positions between January and…
Content MarketingPew finds signs of AI writing on 10% of webpages
Pew Research Center ran almost half a million English-language webpages through an AI detector and flagged about 10%. The detail that matters…
Content MarketingWPP Media and Oxford's Said Business School: 84% of purchases go to a brand the shopper had already picked
A study by WPP Media and the Marketing Faculty at Said Business School, Oxford University, covering more than 1.2 million purchase journeys,…
Content MarketingIpsos: Gen X and Gen Z hold 7.6 trillion baht of Thai spending power, and Gen X is the bigger half
The Ipsos Generations Report 2026: Thailand Edition puts Gen X purchasing power above 5 trillion baht and Gen Z above 2.6 trillion,…
Content MarketingSpotify will badge AI artist identities and drop them from recommendations
Spotify said on 11 August 2026 that an AI Persona badge starts appearing in mid September, and that badged artists are excluded…