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AI

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IAB tells advertisers to disclose AI selectively, not on everything
AI

IAB tells advertisers to disclose AI selectively, not on everything

The IAB released Part 2 of its AI Transparency and Disclosure Framework on 18 August 2026, recommending targeted disclosure rather than universal…

Aug 19, 20263 min read
AI ad-buying agents entered 86% fewer auctions and paid 13.4% less, DataBeat finds
AI

AI ad-buying agents entered 86% fewer auctions and paid 13.4% less, DataBeat finds

A DataBeat analysis of June 2026 bidding found agentic buyers entering 86% fewer auctions and clearing at $6.13 CPM against $6.95, and…

Aug 17, 20263 min read
OpenAI brings ads to free and Go ChatGPT users across the EEA and Switzerland
AI

OpenAI brings ads to free and Go ChatGPT users across the EEA and Switzerland

OpenAI emailed European users on 15 August 2026 confirming ads will appear in ChatGPT for the EEA and Switzerland later this month.…

Aug 16, 20263 min read
Google adds Gemini 3.7 Flash to the AI Mode model picker
AI

Google adds Gemini 3.7 Flash to the AI Mode model picker

Google added Gemini 3.7 Flash to the AI Mode model menu on 14 August 2026, one day after the model shipped. It…

Aug 16, 20263 min read
OpenAI Opens ChatGPT Ads to Health and Finance, Case by Case, in Five More Countries
AI

OpenAI Opens ChatGPT Ads to Health and Finance, Case by Case, in Five More Countries

OpenAI updated ChatGPT ad policies on 10 August 2026 and extended them to five countries on 11 August. Health and finance are…

Aug 13, 20263 min read
Zoom is buying creator partnerships to move its AI search visibility, and admits it cannot yet measure the link
AI

Zoom is buying creator partnerships to move its AI search visibility, and admits it cannot yet measure the link

Digiday reported on 10 August 2026 that Zoom is funding creator partnerships to move its visibility in AI search results, while CMO…

Aug 12, 20263 min read
SE Ranking: ChatGPT Shows Ads on 26% of Commercial Prompts and 14% Do Not Match the Question
AI

SE Ranking: ChatGPT Shows Ads on 26% of Commercial Prompts and 14% Do Not Match the Question

SE Ranking analysed more than 50,000 commercial prompts across 20 niches and found ChatGPT served ads on 25.94% of them, with 14.35%…

Aug 12, 20263 min read
AI is lengthening purchase decisions for 42% of US shoppers, RTB House finds
AI

AI is lengthening purchase decisions for 42% of US shoppers, RTB House finds

RTB House published a consumer study on 10 August 2026 finding that 42% of United States respondents say AI tools increase the…

Aug 11, 20263 min read
75% of Thai consumers use generative AI while organisational AI maturity sits near 10%
AI

75% of Thai consumers use generative AI while organisational AI maturity sits near 10%

A True Corporation executive said 75% of Thai people have started using generative AI while the AI maturity of Thai organisations sits…

Aug 9, 20263 min read