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Digital Marketing

Articles

What is a landing page? Definition, types and how it works with ads
Digital Marketing

What is a landing page? Definition, types and how it works with ads

A landing page is a single-goal page that receives clicks from one source. Here is how it differs from a homepage, the…

Sep 26, 20263 min read
Ireland fines Google €403 million over location data used for ads and interest inference
Digital Marketing

Ireland fines Google €403 million over location data used for ads and interest inference

Ireland's regulator found four GDPR breaches in how Google handled location data from 2018 to 2020, and tied its reasoning to ads…

Sep 24, 20263 min read
AI campaign types to handle 12% of US ad spend, 27% by 2030, as IAB lifts forecast
Digital Marketing

AI campaign types to handle 12% of US ad spend, 27% by 2030, as IAB lifts forecast

Automated campaign types now handle 12% of US ad spend and could reach 27% by 2030, while the IAB raised its US…

Sep 13, 20263 min read
Digital marketing for startups: which channels to start with and how to measure them
Digital Marketing

Digital marketing for startups: which channels to start with and how to measure them

A channel-by-channel and metrics guide for early-stage teams in Thailand: what each of the seven starting channels demands, a 30, 60 and…

Aug 29, 20263 min read
Trade Desk's Zuma: the 32 percent CPA claim rests on 62 campaigns
Digital Marketing

Trade Desk's Zuma: the 32 percent CPA claim rests on 62 campaigns

The Trade Desk released Zuma with a 32 percent average CPA improvement attached. The footnote says the sample is 62 campaigns and…

Aug 29, 20263 min read
Digital marketing agency Thailand: 7 criteria for choosing the right one
Digital Marketing

Digital marketing agency Thailand: 7 criteria for choosing the right one

Seven criteria you can verify before signing with a digital marketing agency in Thailand, plus how to size your own budget and…

Aug 25, 20263 min read
Marketing Plans for Startups: How to Build One and Run It on a Small Budget
Digital Marketing

Marketing Plans for Startups: How to Build One and Run It on a Small Budget

A marketing plan is a written set of decisions, not a content calendar. Here is what belongs in one, the order to…

Aug 23, 20263 min read
LINE Thailand puts 56 million users and 12 billion Official Account conversations behind its 2026 business stack
Digital Marketing

LINE Thailand puts 56 million users and 12 billion Official Account conversations behind its 2026 business stack

Marketing Oops reported on 11 August 2026 that LINE Thailand disclosed 56 million users, more than 12 billion LINE Official Account conversations…

Aug 12, 20263 min read
Digital Marketing and Online Reputation Management
Digital Marketing

Digital Marketing and Online Reputation Management

Learn how digital marketing shapes online reputation, builds customer loyalty, and turns reviews into powerful user-generated content.

Jul 27, 20263 min read