How much do LINE Ads cost in Thailand?

Most businesses start with a media budget of 30,000 to 100,000 THB per month, plus an agency management fee that typically ranges from 15,000 to 40,000 THB per month depending on scope and number of campaigns. You can begin smaller to test, then scale once we see profitable cost per result. We are transparent about both media spend and fees, with no hidden mark-ups.

How long until I see results from LINE Ads?

Campaigns can go live within 1 to 2 weeks of kickoff once accounts, tracking, and creative are ready. You will usually see early traffic and message volume in the first week, with meaningful optimisation data after 3 to 4 weeks as the algorithm learns and we refine audiences and creative.

What is included in your LINE Ads service?

Everything from strategy, LINE Ads Platform setup, audience building, Thai-language creative, and conversion tracking through to LINE Official Account integration, retargeting, and monthly reporting. We manage the full campaign so you do not need an in-house LINE specialist.

Do you provide service in both Thai and English?

Yes. Our team is fully bilingual. We write native Thai ad copy and chat flows that resonate with local audiences, while reporting and strategy discussions can be held in English or Thai, whichever suits your team.

How are LINE Ads different from Facebook or Google Ads?

Facebook and Google capture attention and search demand, while LINE excels at direct, one-to-one relationships through chat and the LINE Official Account. LINE keeps customers inside an app they open dozens of times a day and enables ongoing messaging, broadcasts, and loyalty, making it ideal for lead nurturing and repeat sales in Thailand. The strongest results usually come from running them together.

Do I need a LINE Official Account to run LINE Ads?

For most objectives, yes, and we strongly recommend it. The LINE OA is where you collect friends, send broadcasts, and close sales through chat. We help you set up or optimise your OA and connect it to your ad campaigns so no lead is wasted.

What ad formats does LINE support?

LINE Ads run across Chat list, LINE VOOM, LINE TODAY, and partner placements in image, video, and card formats, plus options like Gain Friends ads, click-to-chat, and sponsored stickers. We recommend the formats that match your objective, whether that is friends, leads, or sales.

Can you track real sales and ROI, not just clicks?

Yes. We install the LINE Tag and conversion tracking, and where possible connect your CRM or e-commerce platform so we measure leads, purchases, and revenue. Reporting focuses on cost per qualified result and ROAS, not just impressions and clicks.

LINE Ads Service in Bangkok, Thailand

Reach 56M+ LINE users in Thailand and turn chats into qualified leads, sales, and repeat revenue with full-funnel LINE Ads campaigns.

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Why LINE Ads Matter for Thai Businesses

The platform almost every Thai consumer opens daily, run by a team that knows the local market.

Where Your Thai Customers Already Are

LINE is not just a messaging app in Thailand, it is the daily operating system for how people chat, shop, read news, and pay. With more than 56 million users, your customers are already inside the app, every single day. The LINE Ads Platform (LAP) lets you place native ads across Chat, LINE VOOM, LINE TODAY, and partner inventory, then push interested users straight into your LINE Official Account where the real conversation, and the sale, happens.

A Local Team That Speaks Buyer and Algorithm

Many agencies treat LINE as an afterthought to Facebook and Google. We do not. Relevant Audience builds LINE-first funnels that connect ad clicks to your LINE OA, CRM, and sales team in one flow. Our Bangkok-based specialists write in natural Thai, understand local buying behaviour and seasonal demand, and structure campaigns around real conversions, cost per qualified lead and ROAS, rather than vanity reach. You get strategy, creative, and optimisation under one roof.

What Our LINE Ads Service Includes

End-to-end LINE advertising, from account setup to conversion optimisation.

LINE Ads Platform (LAP) Management

Full setup and day-to-day management of your LINE Ads account, including audience building, bidding, and budget pacing across all available placements.

LINE Official Account Integration

We connect your ads to your LINE OA so new friends are captured, tagged, and nurtured, turning one ad click into an ongoing customer relationship.

Audience Targeting & Custom Audiences

Precision targeting by demographics, interests, and behaviour, plus custom and lookalike audiences built from your customer data and website visitors.

Creative & Ad Design

Thai-language ad copy, images, and short-form video designed for Chat, VOOM, and LINE TODAY feeds that stop the scroll and drive action.

Conversion & CRM Tracking

LINE Tag and conversion API setup so every lead, message, and purchase is measured accurately and fed back into bidding.

Retargeting & Friend Re-engagement

Re-engage website visitors, video viewers, and existing LINE friends with sequenced offers that move them down the funnel.

Lead Generation & Chat Funnels

Click-to-chat and lead form campaigns paired with rich menus and automated replies that qualify prospects before your sales team steps in.

Reporting & Optimisation

Transparent monthly dashboards tracking spend, cost per result, and ROAS, with continuous testing of audiences, creative, and bids.

Why LINE Is the Most Important Ad Channel in Thailand

Thailand is one of LINE's largest markets in the world, with more than 56 million users who treat the app as their default tool for messaging, news, payments, and shopping. Unlike markets where attention is fragmented across many apps, Thai consumers concentrate an enormous share of their screen time inside LINE, which means a well-run LINE campaign can reach almost the entire connected population.

What makes LINE uniquely powerful is the bridge between advertising and conversation. A Facebook or Google ad ends at a click. A LINE ad can turn that click into a friend on your LINE Official Account, opening a direct messaging channel you own and can use again and again, at no extra ad cost. For Thai businesses, this matches how people actually buy: they ask questions in chat, request photos and prices, and expect a fast, personal reply before they commit.

This is why we treat LINE as a core channel, not a bolt-on. When ads, the Official Account, and your sales process are designed together, you stop paying to acquire the same customer twice and start building a database of warm, re-marketable relationships.

How Our LINE Ads Process Works, Step by Step

1
We start with discovery and strategy. We learn your business goals, margins, target customers, and current funnel, then define the campaign objective, whether that is gaining LINE friends, generating leads, or driving direct sales. This shapes budget, audience strategy, and the offers we will test.
2
Next comes setup and creative. We configure or audit your LINE Ads Platform account, install the LINE Tag and conversion tracking, and connect your LINE Official Account with rich menus, greeting messages, and tagging. In parallel, our team produces native Thai ad copy, images, and short video built for each placement, plus the chat flow that follows a click.
3
Once live, we move into optimisation. We monitor cost per result daily, kill underperforming audiences and creative, scale what works, and layer in retargeting and lookalike audiences. Every month you receive a clear report on spend, results, and ROAS, plus our recommendations for the next cycle. The result is a continuously improving system rather than a one-off campaign.

What Makes Relevant Audience Different

Our differentiator is that we connect the whole journey, not just the ad. Most agencies optimise for clicks and friends, then leave the conversion to chance inside an unmanaged Official Account. We design the ad, the chat funnel, the tagging, and the follow-up as one system, so a click has a clear path to becoming a measurable sale.

We are also genuinely bilingual and local. Our specialists write Thai the way Thai customers speak, not translated English, and they understand the seasonal rhythms, festivals, and buying triggers that move the market. That cultural fluency shows up directly in lower cost per result and higher reply rates.

Finally, we are transparent. You see your real media spend, your management fee, and the metrics that matter. We report on cost per qualified lead and ROAS, and we will tell you honestly when budget should shift between LINE, Google, and Meta to get you the best overall return.

Industries and Use Cases We Serve

LINE Ads work across a wide range of Thai industries, but they are especially powerful where the buying decision involves a conversation. Property developers and real estate agents use click-to-chat campaigns to capture serious enquiries and book viewings. Clinics, dental practices, and aesthetic businesses use LINE to answer treatment questions privately and book consultations. Education providers and tutoring centres use it to nurture parents from first enquiry to enrolment.

E-commerce and retail brands use LINE to gain friends, then convert them with broadcasts, flash sales, and loyalty offers, often achieving strong repeat-purchase rates because the audience is reachable for free after acquisition. Automotive dealers, insurance and financial services, and B2B companies use lead form and chat campaigns to feed qualified prospects directly to their sales teams.

Whatever the sector, the common thread is the same: when your product needs a question answered or a relationship built before purchase, LINE turns paid clicks into ongoing conversations that close.

How We Measure Success

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1
We define success before a single baht is spent. Together we agree on the primary metric, usually cost per qualified lead, cost per new friend, or return on ad spend, and a target that fits your margins. This keeps everyone focused on business outcomes rather than surface-level numbers like impressions or reach.
2
To measure accurately, we install the LINE Tag and conversion tracking on your site, and where possible connect your CRM or e-commerce platform so offline and chat-based conversions are captured, not just on-platform clicks. This gives a true picture of which audiences and creatives actually produce revenue, so budget flows to what works.
3
Reporting is monthly and plain-spoken. You see spend, results, cost per result, and ROAS trended over time, alongside what we changed and what we plan to test next. No vanity dashboards, no jargon, just a clear answer to the only question that matters: is this making you money, and how do we make it more?

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Testimonials

Customer Testimonials

See what our clients are saying about our performance.

“Relevant Audience is like a trusted buddy, they contribute to an optimally efficient marketing strategy”

Phathorn SaeguayAdvertising leader at Decathlon Thailand

“Relevant Audience truly show their expertise in online marketing. They have assisted us with developing influencer marketing and artwork design in various online campaigns. this allow us to effortlessly process with our marketing plan.”

Nawamin SiwasaranonMarketing Manager at Foodpanda Thailand

“We're able to target effectively to reach the right audience at right time and in the right place.”

Tom ThrussellBrand, Marketing & Digital

“As a startup, we prioritized ROI on all of our online marketing Activities. K. Antonio and his team at Relevant Audience truly understands our company's priorities, constraints and limited budget, nonetheless help creates a stunning result on Google Ads.”

Pichitchai WongsaereeChief Marketing Officer

“Relevant Audience planned, created and launched a Google Ads Campaign for my Property Agency. They provide personalized, professional and efficient online marketing services. Greatly recommend! 5 Star Service! Thanks again!”

Pierre LeungFounder

“They understand Real Estate scenario in Thailand. Pleasure working with this business, highly recommended”

Costa SavvaFounder

“If you are looking for a hands-on campaign management – Antonio and his team are your best choice. Great Professional service, personal attention to your business needs, and round the clock support for your investment in marketing makes this team a very good addition to your business. Strongly recommend!”

K. NoiOwner

“The team in Relevant Audience, was always very responsive, even on weekends or out of working hours to help us on any request. We trust this highly ethical and honest agency.”

Bernd BeyerFounder

“Relevant Audience has helped us in bringing our website up to SEO standards , as well as expands our online customer base without going over budget”

Sasiprapa ChuenklinMarketing and Sales at Eco Plant Services Co.,Ltd.

“Relevant Audience surely understands our business goals and has been a very thorough in every steps, and an organized partner. They deliver results on time and within budget”

Ochawin ChantarachaiSenior E-Commerce Specialist at Ocean Glass Public Company Limited

“Everyone here is truly professional. They instantly understand our requirements. The entire team is always ready to assist, collaborate, and provide advice to assist us in resolving issues or developing new strategies”

Mr.Panuwat BungadaengMarketing Communications (MARCOM) at THAC

Success Stories