LINE Ads Platform

There are more than 200 million monthly active users worldwide and over 45 million monthly active users in Thailand on LINE. It is clearly the most popular messaging application in Thailand. Recent statistics show that LINE is being used as a commercial transaction channel, and its volume keeps growing.

There are many benefits to advertising on the LINE Ads platform. First, it has more than 45 million monthly active users in Thailand and over 2500 million impressions worldwide per month. There are three spots for ads to be shown: ads on top of the chat page, ads in the timeline, and ads in LINE Today.

Another advantage of the LINE Ads platform is that it can be used for various objectives, mainly brand awareness, expanding the customer base, increasing sales, and customer retention. This can be achieved by setting objectives in each campaign, such as reach and frequency, which sets an impression for one user.

For precise targeting of the audience, LINE Ads allows targeting based on age, gender, location, interests, and mobile operating systems. By analyzing your product or service, we can help create a unique audience for advertising. LINE Tags enable the creation of audiences for remarketing campaigns or even lookalike audiences to help expand your customer base.

LINE Ads platform uses the same cost calculation metrics as others, such as cost per click (CPC), cost per impression (CPM), but it also has a cost per friend (CPF). CPF is calculated by LINE based on the cost per user added as a friend to your LINE account. This is suitable for campaigns that aim to increase friends.

In conclusion, LINE continues to grow with more active users and is becoming a social media platform that everyone uses not just for messaging but also for getting news and commercial information. The LINE Ads platform is a great way to advertise with extremely specific targeting and to stay in direct contact with customers.