International Press Release Service in Bangkok

Thailand is one of the most media-saturated and mobile-first markets in Southeast Asia, where a single credible news story can travel from a national outlet to LINE groups and Facebook feeds within hours. For local brands expanding abroad, and for international companies entering Thailand, a well-placed press release builds the third-party credibility that ads alone cannot buy. Readers trust editorial coverage, and so do the search engines and AI assistants that increasingly summarise the news.

The challenge is that the Thai and international media operate very differently. Thai journalists expect culturally fluent, properly localised Thai copy, while global wires demand a tighter, fact-led English style. A release that works in one market often falls flat in the other. Bridging that gap requires both native-language craft and an understanding of what each audience and platform rewards.

That is exactly where a Bangkok-based, bilingual team adds value. We help you say the right thing, in the right language, to the right outlets, so your announcement earns attention at home and abroad instead of disappearing into an inbox.

Every engagement starts with a short discovery call where we clarify the news, the audiences you want to reach, and the business outcome behind the announcement. From there we develop the angle: the hook that makes journalists and readers care, framed for both Thai and international relevance. A strong angle is the single biggest factor in whether a release gets picked up.

Next, our writers produce native Thai and English versions, formatted to journalist standards with quotes, boilerplate, and supporting assets. You review one master draft and we adapt each language version. Once approved, we distribute to a targeted media list and the appropriate regional or global wires, timed for maximum visibility.

Finally, we optimise the release for search and AI answer engines and track its performance. Within about a week you receive a report showing placements, reach, referral traffic, and any leads, so you can see exactly what your investment delivered and plan the next announcement with confidence.

Most press release providers are either traditional PR firms focused only on coverage, or low-cost wires that blast your text and hand you a link list. We sit deliberately in between: a performance-marketing agency that treats earned media as part of an integrated growth engine. That means your release is never an isolated PDF; it is a connected asset working alongside your SEO, Google Ads, and content.

Our bilingual team writes natively rather than translating, so your Thai and English versions both read like they were created by a local. We also build every release for the way people actually find information today, optimising for Google and for AI answer engines like ChatGPT and Google's AI Overviews that increasingly cite news sources directly.

Most importantly, we close the loop on measurement. Because we run the analytics, search, and paid channels alongside PR, we can show how a release contributed to traffic, branded search, and pipeline, turning a historically fuzzy discipline into something you can actually evaluate and improve.

Press releases earn their keep at specific moments: a funding round or acquisition, a new product or service launch, expansion into a new market, an executive hire, an award, a partnership, or a major milestone. International companies also use them to announce their entry into Thailand, while Thai brands use them to signal credibility as they expand into the wider APAC region.

We work across a broad range of sectors, including technology and SaaS, e-commerce and retail brands on platforms like Shopify, real estate and hospitality, healthcare and wellness, finance and fintech, and professional services. Each industry has its own media ecosystem and tone, and we tailor both the angle and the outlet list accordingly.

Whether you are a startup seeking visibility before a raise or an established enterprise managing a regional rollout, we shape the announcement around your audience and stage. The goal is always the same: credible coverage that supports the specific business decision behind the news.

A press release does far more than generate a one-day spike of coverage. The backlinks and brand mentions it earns from authoritative news domains strengthen your domain authority and help your whole website rank better over time. We deliberately structure each release and its on-page version to capture that SEO value rather than letting it leak away.

We also optimise for the new reality of AI-driven discovery. When potential customers ask ChatGPT, Perplexity, or Google's AI Overviews about your category, those systems pull from credible, well-structured news content. Clear claims, proper schema, and consistent entity information make your announcements more likely to be cited, extending their life far beyond the publication date.

Finally, we amplify reach with paid and owned channels where it makes sense, retargeting readers and promoting standout coverage through social and LINE. By connecting earned, owned, and paid media, a single announcement compounds into lasting visibility instead of fading after the first news cycle.

Getting started is simple. Tell us what you want to announce and what you hope it will achieve, and we will recommend the right scope, languages, and media list, with transparent pricing before any work begins. There is no obligation to commit to a long-term retainer; many clients begin with a single release to see how we work.

If you already have a draft or internal announcement, we can refine and localise it. If you are starting from a blank page, our writers will handle everything from the angle to the final bilingual copy. Either way, you stay in control with a single master draft to approve.

For companies with ongoing news, we offer monthly programmes that bundle multiple releases with media relations and reporting at a better rate. Reach out for a free consultation, and we will map your announcement to the outlets and outcomes that matter most for your business in Thailand and beyond.