PLUS+ holds ground in one of Thailand’s hardest search markets

Three decades, hundreds of projects

PLUS Property is one of Thailand’s leading full-service real-estate firms — brokerage for sales and rentals, professional property and building management, and development consulting, with more than three decades of experience and a portfolio spanning hundreds of projects.

PLUS+ partnered with Relevant Audience to grow and defend its organic visibility in one of the most competitive search environments in Thailand: real estate.

Among the hardest arenas in SEO

Real-estate search is among the hardest arenas in SEO. The priority keywords are fiercely contested by portals, developers, aggregators, and agencies, all spending heavily to own the same high-value terms. Winning first-page positions here is genuinely difficult — and holding them is a competitive achievement in its own right. The objectives were to:

• Secure first-page Google positions for PLUS+’s priority real-estate keywords in a saturated market
• Sustain high-volume visibility across a large and competitive keyword footprint
• Build a defensible organic presence against well-resourced competitors

Win ground where every position is contested

Relevant Audience built the campaign around winning ground in a market where every position is contested. The work concentrated on four areas:

What the campaign delivered

In one of Thailand’s most competitive search markets, Relevant Audience secured first-page Google positions for 50% of PLUS+’s focus keywords — a significant result where even a single page-one ranking is hard-won against portals and developers with large budgets. PLUS+ sustained a very high visibility footprint of over 779,000 impressions across the measurement window, keeping the brand present in front of property buyers and renters at scale.

Lead generation in its purest form

For a property agency, first-page visibility on competitive terms is lead generation in its purest form. Ranking against entrenched portals places PLUS+ in front of buyers and renters at the awareness and consideration stages — the point where they are searching for property and choosing who to trust — and does so continuously, without per-click cost. Holding 50% of the priority set on page one in a saturated market is a defensible, compounding asset, and a base from which to contest the remaining high-value terms position by position.