AI surveillance plus human expertise
LIV-24 delivers intelligent 24/7 security — AI-powered surveillance, real-time monitoring, and expert human response combined into a single protection service for homes, condominiums, commercial buildings, factories, warehouses, and hospitality properties.
In a market where buyers are comparing providers on trust and capability, LIV-24 partnered with Relevant Audience to make sure the brand is found first when businesses search for a serious security solution.
A considered, trust-driven purchase
Security is a considered, trust-driven purchase: a facility manager or business owner researches providers carefully before committing, and the search terms they use are few, specific, and highly commercial. The audience is narrow, so quality of visibility matters far more than volume. The objectives were to:
- Secure first-page Google positions for LIV-24’s priority security keywords
- Grow qualified organic traffic from businesses actively evaluating providers
- Build a defensible, authoritative search presence in a trust-sensitive category
Quality of visibility on buying-intent terms
Relevant Audience built the campaign around quality of visibility on the terms that signal genuine buying intent. The work concentrated on four areas:
Keyword prioritisation
Focused on the specific security and surveillance terms a business types when it is ready to evaluate a provider.
On-page optimisation
Sharpened page structure, titles, and content so each priority page communicated LIV-24’s authority and relevance clearly.
Authoritative content
Developed content that answers the questions security buyers ask and reinforces LIV-24’s positioning around AI plus human expertise.
Technical foundation & measurement
Kept the site healthy and crawlable and tracked ranking and click performance in Google Search Console throughout.
What the campaign delivered
100% of LIV-24’s focus keywords (10 of 10) reached the first page of Google, and organic clicks grew +9% (from 2,805 to 3,054) over the engagement. For a narrow, high-intent audience, that is the outcome that counts: complete first-page coverage on the exact terms that qualified buyers use, and more of those buyers arriving on site.
A business-development asset
For a security provider, every priority-keyword ranking is a business-development asset. First-page visibility puts LIV-24 in front of decision-makers at the consideration stage — the point where a business is comparing providers and weighing trust — continuously, and without per-click media cost. Complete coverage of the priority set gives LIV-24 a durable presence on the terms that matter most, and a foundation to extend the same approach across its sector verticals, from residential to industrial.
On page one
In front of decision-makers as they compare providers and weigh trust.
Durable
Complete coverage of the priority set on the terms that matter most.
Extend
The same approach across sector verticals, from residential to industrial.
