Category
Social Media Marketing
Articles
Social Media MarketingDigiday: the influencer brand trip is giving way to longer, cheaper, less staged partnerships
Digiday reported on 14 August 2026 that the high six figure creator brand trip is under pressure, with budget moving to longer…
Social Media MarketingX publishes more of its ranking code and tests a tool that shows you your own post labels
X expanded the ranking code in its GitHub repository on 13 August 2026 and is testing a label export for randomly selected…
Social Media MarketingReddit research: first-hand accounts outweigh influencer reviews 2x in US buying
Reddit's expanded Path to Purchase 2026 research says US shoppers rate first-hand consumer experience twice as important as influencer reviews, and that…
Social Media MarketingLinkedIn says 75% of its AI citations come from member profiles, not company pages
LinkedIn's Marketing Solutions blog published an AI search playbook on 11 August 2026 citing Meltwater research that attributes 75 percent of LinkedIn…
Social Media MarketingLinkedIn now ranks post comments per viewer
LinkedIn has moved comment display to a per viewer relevance ranking using professional interests, connections and engagement activity, as reported on 9…
Social Media MarketingReddit Plans to Surface Old Reviews and Add Shopping Listing Ads
On Reddit's Q2 2026 earnings call, reported by Search Engine Journal on 5 August 2026, Steve Huffman said Reddit intends to surface…
Social Media MarketingSnap launches an official Snapchat Ads MCP Server for AI agents
Snap launched the Snapchat Ads MCP Server on 3 August 2026, an official connection between its ad platform and Claude, ChatGPT and…
Social Media MarketingSnap's Q2 2026 ad growth came from higher prices, not more impressions
Snap Inc. reported Q2 2026 results on 3 August 2026: advertising revenue up 9%, with the Form 10-Q attributing the increase to…
Social Media MarketingLinkedIn now puts event ad viewership lift at 31x, eight months after reporting 31%
LinkedIn's 30 July 2026 event-ads framework claims 31 times more viewers for promoted company-hosted events, eight months after reporting a 31% lift.…