Innovations in Performance Marketing Tech for 2024

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The year 2023 was characterized by complex global economies and strict privacy laws. By using AI-driven targeting and seeing the persistent dominance of video content, advertisers managed to navigate the changing market conditions. Growing privacy concerns gave rise to the popularity of contextual targeting, while developments in Connected TV (CTV) and in-game advertisements changed the […]

5 Tips for Creating Your Social Media Posts

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As social media marketers, we are aware that there is no one-size-fits-all approach to effective social media marketing. Platforms change quickly, and every social network has its own characteristics and subtleties in its user base. Here are five expert tips for creating compelling social media posts that resonate across diverse platforms. Tailor Your Message for […]

Google Algorithm Updates What You Need to Know in 2024

Google Algorithm Updates What You Need to Know in 2024

Google continues to evolve. With an ongoing history of algorithm updates, search index changes, and refreshes, keeping pace with these updates is critical for marketers and business owners. In this article, we’ll review Google algorithm updates of 2023 and explore what’s on the horizon for 2024 so you can seek out opportunities for your business. […]

Crafting Engaging Social Media Content Strategies

Crafting Engaging Social Media Content Strategies

Developing successful social media content strategy is an essential first step for companies looking to stand out from the competition through content marketing. A well-planned strategy boosts engagement and conversions in addition to brand visibility. Based on our expertise designing dynamic social media content strategy for businesses of all sizes in Thailand, let’s examine the […]

The Power of Metrics in Performance Marketing Measurement

Metrics in Performance Marketing

It is impossible to overlook the critical role metrics play in shaping success for any business. In an era where data reigns supreme, the ability to harness key performance indicators (KPIs) has become indispensable. Here, we share our knowledge on the different types of metrics that can elevate your performance marketing campaigns to new heights. […]