Category
Social Media Marketing
Articles
Social Media MarketingVideo Content LinkedIn Strategy for B2B: What Reaches Decision Makers
Why video works on LinkedIn for B2B buyers, five video formats that reach executives and buying committees, how to plan and measure…
Social Media MarketingWhat Is a Brand Ambassador? Types, Contracts and Measurement
Brand ambassadors versus influencers, KOLs and presenters, the four ambassador types, selection criteria, contract clauses, measurement and employee advocacy on LinkedIn.
Social Media MarketingLINE OpenChat Thailand hits 24M monthly users after moving to the third tab
LINE Thailand says OpenChat monthly users rose from 20 million to 24 million after the feature moved to the app's third tab.…
Social Media MarketingLINE OA Business Profile changes from 28 October: what gets deleted and what to do first
LINE's notice sets 28 October 2026 for Business Profile changes that delete unpublished profile info, cap News at 20 and remove several…
Social Media MarketingCreator Agency Fees: 42% of ISBA Poll Call Them Transparent
Digiday's 2 October 2026 briefing cites ISBA, TrinityP3 and ANA figures on how much creator agency fees marketers can see, and how…
Social Media MarketingBangkok floods on social media: what Wisesight's own data shows
Wisesight's Zocial Eye data for 16-26 September 2026 shows flood conversation moving from reports and forecasts to parking, official hotlines and help,…
Social Media MarketingFacebook tests a top community voices role for groups, plus new Forum AI search tests
On 29 September 2026 Meta began testing a top community voices role in Facebook groups globally, and new AI search and topic-label…
Social Media MarketingWhat is UGC? User-generated content for brands explained
UGC is content customers create about a brand. Learn how it differs from influencer and UGC creator content, how to use it…
Social Media MarketingWhat is engagement? Social engagement rate vs GA4 engagement
Engagement means one thing on social media and another in GA4. Here is what each counts, how to calculate engagement rate, and…