Category · Page 2
Social Media Marketing
Articles
Social Media MarketingCreator fees have no benchmark, and that is the story
Digiday reported on 28 August 2026 that creator fees have run away from buyers. The one survey figure inside measures how marketers…
Social Media MarketingInfluencer Marketing Thailand: The Practical Campaign Guide
A Thailand specific execution guide to influencer marketing: how the tiers really differ, how to price a deal when no rate card…
Social Media MarketingThai Y-series does not make its money from the series
Brand Inside interviewed the president of the Thai Association of Boys Love Content about a Y-series industry worth about 4.9 billion baht…
Social Media MarketingDigiday: the influencer brand trip is giving way to longer, cheaper, less staged partnerships
Digiday reported on 14 August 2026 that the high six figure creator brand trip is under pressure, with budget moving to longer…
Social Media MarketingX publishes more of its ranking code and tests a tool that shows you your own post labels
X expanded the ranking code in its GitHub repository on 13 August 2026 and is testing a label export for randomly selected…
Social Media MarketingReddit research: first-hand accounts outweigh influencer reviews 2x in US buying
Reddit's expanded Path to Purchase 2026 research says US shoppers rate first-hand consumer experience twice as important as influencer reviews, and that…
Social Media MarketingLinkedIn says 75% of its AI citations come from member profiles, not company pages
LinkedIn's Marketing Solutions blog published an AI search playbook on 11 August 2026 citing Meltwater research that attributes 75 percent of LinkedIn…
Social Media MarketingLinkedIn now ranks post comments per viewer
LinkedIn has moved comment display to a per viewer relevance ranking using professional interests, connections and engagement activity, as reported on 9…
Social Media MarketingReddit Plans to Surface Old Reviews and Add Shopping Listing Ads
On Reddit's Q2 2026 earnings call, reported by Search Engine Journal on 5 August 2026, Steve Huffman said Reddit intends to surface…