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Google Ads

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Google Ads Spend benchmarks report compares you to peers, but peer spend is not a target
Google Ads

Google Ads Spend benchmarks report compares you to peers, but peer spend is not a target

Google Ads is rolling out a Spend benchmarks report in the Account Overview showing whether you spend more or less than similar…

Sep 17, 20263 min read
Google Search Partners: what the network is, where the data is, and when to turn it off
Google Ads

Google Search Partners: what the network is, where the data is, and when to turn it off

The Google Search Partners network shows your Search and Shopping ads on non-Google search boxes and portals. Here is where the setting…

Sep 16, 20263 min read
Google suspended 24.9 million advertiser accounts in 2025, and the categories matter more than the ratio
Google Ads

Google suspended 24.9 million advertiser accounts in 2025, and the categories matter more than the ratio

The Video Advertising Bureau circulated an analysis on 15 September 2026 setting Google's 2025 enforcement numbers against linear television. The ratio is…

Sep 16, 20263 min read
Google Ads confirms the August 17 bidding update finished on August 27, and CPCs are rising
Google Ads

Google Ads confirms the August 17 bidding update finished on August 27, and CPCs are rising

Google confirmed that the 17 August target-based bidding change completed its global rollout on 27 August 2026, and the first outside data…

Sep 16, 20263 min read
Google Ads Performance Max: how it works, what you control and when to use it
Google Ads

Google Ads Performance Max: how it works, what you control and when to use it

What Performance Max buys, how it differs from Search and Shopping, what asset groups and signals really do, how to protect brand…

Sep 15, 20263 min read
Google Ads limited by budget: what it means and when to raise your budget
Google Ads

Google Ads limited by budget: what it means and when to raise your budget

Why campaigns show Limited by budget, when it is fine, how to read lost impression share, how bidding strategies change the fix,…

Sep 15, 20263 min read
Google sunsets Google Ads API developer tokens: access levels now follow your Google Cloud project
Google Ads

Google sunsets Google Ads API developer tokens: access levels now follow your Google Cloud project

On 10 September 2026 Google moved Google Ads API access levels onto Google Cloud projects, began sunsetting developer tokens and API Center,…

Sep 13, 20263 min read
Google Ads links store sales through Data Manager, local toggle rolls out
Google Ads

Google Ads links store sales through Data Manager, local toggle rolls out

Google will let advertisers link a CRM or Google Sheet inside Data Manager to share in-store sales data, and the Performance Max…

Sep 11, 20263 min read
Google Ads AI Dashboards are appearing in accounts, and the summaries need checking
Google Ads

Google Ads AI Dashboards are appearing in accounts, and the summaries need checking

Gemini-powered AI Dashboards began showing up in Google Ads accounts around 8 September 2026. Here is what was reported, what was left…

Sep 11, 20263 min read