Tips to save your Google Ads budget
How to improve the return on investment (ROI) of your Google Ad campaigns Google Ads can be an effective tool to support your business goals; if your brand comes up for specific, high-intent searches from your target audiences, you should expect to see your desired results. However, Google Ads can, in many ways, be a […]
Google’s New Gallery Ad Format, How Does It Work?
Google is known for rapidly overhauling and innovating its advertising platforms and the latest productof theirs to receive this treatment are Google’s Gallery Ads. Gallery Ads are advertisements for businessand services that operate in a similar way to their Adwords platform except that the ads also contain animage to help the user display their product […]
Preparing for Google’s Broad Match Modifier
The hell with a keywordless inferno managed by an evil AI is closer guys! The day of tidy keyword accounts, in the past with a most extended use of exact match as main match type to go, is over. All started last year, just right after the summer, when Google decide to solve our lack […]
Google Ads to remove accelerated ad delivery option
Google is always looking after our budget, now after years of data, it looks like accelerated ad delivery is not efficient anymore and on 17 of September Standard ad delivery will be the only option for Google Ads Search and Shopping campaigns. Display and Video campaigns will still have both options. What is Ad delivery? […]
