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Google Ads

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Alphabet Q2 2026: Google ad revenue up 14.5% to $81.6 billion
Google Ads

Alphabet Q2 2026: Google ad revenue up 14.5% to $81.6 billion

Alphabet's Q2 2026 results show Google advertising revenue up 14.5% to $81.6 billion, with Search and YouTube both posting double-digit growth. Here…

Jul 23, 20263 min read
Google Ads adds bulk linking for GA4 accounts
Google Ads

Google Ads adds bulk linking for GA4 accounts

Google Ads has added a bulk linking option that connects multiple accounts to a single GA4 property in one step, replacing the…

Jul 22, 20263 min read
Google expands Brand Lift Studies with a more sensitive enhanced option
Google Ads

Google expands Brand Lift Studies with a more sensitive enhanced option

Google added an Enhanced Brand Lift Study that measures awareness gains as small as 1.2%, at roughly three times the budget of…

Jul 21, 20263 min read
Google drops the $50,000 spend requirement for Lead Form assets
Google Ads

Google drops the $50,000 spend requirement for Lead Form assets

Google removed the $50,000 lifetime ad-spend threshold for Lead Form assets, replacing it with advertiser-reputation verification and a $1,000 minimum, opening in-SERP…

Jul 21, 20263 min read
Google Performance Max: How It Works and Whether It Is Worth It
Google Ads

Google Performance Max: How It Works and Whether It Is Worth It

Performance Max runs across all of Google's channels from one campaign. Here is how it works, where ads show, and how to…

Jul 21, 20263 min read
Google Folds Local Services Ads Into Google Ads as Pay-Per-Lead Performance Max
Google Ads

Google Folds Local Services Ads Into Google Ads as Pay-Per-Lead Performance Max

Local Services Ads are moving into Google Ads as a pay-per-lead Performance Max from August 2026. Manual CPA control ends and historical…

Jul 21, 20263 min read
What Is Google Ads? Campaign Types, SEO Differences and Audience Insights Explained
Google Ads

What Is Google Ads? Campaign Types, SEO Differences and Audience Insights Explained

A complete rundown of Google Ads: what it is, how it differs from SEO, the six main campaign types, and how to…

Jul 20, 20263 min read
Click Fraud: What It Is, Who Is Behind It, and How to Prevent It
Google Ads

Click Fraud: What It Is, Who Is Behind It, and How to Prevent It

Understand click fraud: who is behind it, how it works, the warning signs to watch for, and how to protect your ad…

Jul 20, 20263 min read
Google Ads for Clinics: How to Avoid Banned Words and Ad Bans
Google Ads

Google Ads for Clinics: How to Avoid Banned Words and Ad Bans

Google reviews clinic ads more strictly than almost any other category. Here are the policies, the banned word groups, and the fixes…

Jul 20, 20263 min read