Category · Page 6
Google Ads
Articles
Google AdsLocal inventory ads: how they work in Shopping and Performance Max
What local inventory ads need in Merchant Center, how they run in Shopping and Performance Max, and how to measure store results.
Google AdsGoogle Ads will switch on automated promotions by default on 12 October
Google Ads will pull website offers into Search and PMax campaigns with location assets from 12 October 2026 unless advertisers switch Automated…
Google AdsGoogle Ads bidding strategies: how to choose, what data each needs, and the learning period
A practical guide to Google Ads bidding strategies for Search: what each one optimises for, the conversion data it needs, when to…
Google AdsGoogle Ads Tightens Government Documents and Services Policy From 5 October 2026
Google Ads now requires non-government advertisers of visas, passports, IDs and registrations to be explicitly named as authorized on an official government…
Google AdsGoogle Ads Match Types: Broad, Phrase and Exact Explained
What broad, phrase and exact match do today, how they work with Smart Bidding and AI Max, why negatives behave differently, and…
Google AdsGoogle Ads Negative Keywords: Match Types and Setup
Negative keywords stop your ads showing on searches you do not want. Learn the match types, the levels they apply at and…
Google AdsGoogle Ads Quality Score: What It Is and What Moves It
Google Ads quality score is a 1 to 10 diagnostic, not an auction input. Learn the three components, where to see them…
Google AdsJudge Castel denies most of Google's summary judgment motions in the ad tech damages cases
Judge Castel denied most of Google's summary judgment motions on 30 September 2026, letting publisher damages claims advance toward a jury. No…
Google AdsGoogle Ads will allow some business names that differ from the website domain
Google will let some advertisers use a business name that differs from the destination domain. Three conditions apply, and resellers, booking intermediaries…