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Google Ads
Articles
Google AdsGoogle's October Demand Gen Drop puts data strength first, and its help doc now carries the numbers
Google's 13 October Demand Gen Drop pushes first-party data, and its Data Strength Best Practices page is now a four-step setup guide…
Google AdsMerchant Center's low image quality flag no longer blocks products from ads
Google quietly rewrote the Merchant Center low image quality help page: flagged products keep serving. What changed, what did not, and how…
Google AdsGoogle Ads API moves to two releases a month from v26, sunsets unchanged
From v26 the Google Ads API ships twice a month, but only four majors a year can break code and sunset dates…
Google AdsGoogle Ads Auction Insights: What Each Metric Means and How to Use It
Google Ads auction insights compares you with advertisers in the same auctions. Here is what each metric means, why only some competitors…
Google AdsWhat Is Demand Gen? How Google's Demand Gen Campaigns Work
Demand Gen is the Google Ads campaign type for image, video and carousel ads on YouTube, Discover, Gmail and the Display Network.…
Google AdsGoogle Ads Offline Conversion Import: GCLID vs Enhanced Conversions for Leads
Send CRM outcomes back to Google Ads. How GCLID import and enhanced conversions for leads differ, which upload method to use, and…
Google AdsGoogle Ads Impression Share: What It Measures and How to Act on It
Impression share shows how much eligible demand your ads reach. Learn how Google estimates it, how budget and rank losses differ, and…
Google AdsGoogle Keyword Planner: Is It Free and How to Use It
A practical guide to Google Keyword Planner: cost, account setup, its two tools, Thai targeting, top of page bid and the limits…
Google AdsGoogle Ads Customer Match: eligibility, list formatting and PDPA consent
What Google Ads Customer Match is, who qualifies, how to format and hash a customer list, what drives match rates and how…