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Google Ads

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Google Ads deprecations 2026 and 2027: the full timeline
Google Ads

Google Ads deprecations 2026 and 2027: the full timeline

A consolidated timeline of everything Google Ads is removing, retiring or auto migrating between August 2026 and the end of 2027, sourced…

Aug 16, 20263 min read
Google blocked new broad match settings on 3 August, ahead of the September AI Max migration
Google Ads

Google blocked new broad match settings on 3 August, ahead of the September AI Max migration

The 1 September AI Max auto-upgrade was already known. What is new is that Google closed creation of campaign-level broad match settings…

Aug 16, 20263 min read
Google confirms ad group targets are in scope for the 17 August bidding change
Google Ads

Google confirms ad group targets are in scope for the 17 August bidding change

Google Ads Product Liaison Ginny Marvin confirmed three new details about the 17 August 2026 bidding change: ad group targets are in…

Aug 16, 20263 min read
Apple opens Maps ad buying in the US and Canada with a 15% spend credit
Google Ads

Apple opens Maps ad buying in the US and Canada with a 15% spend credit

Apple began accepting Maps ad campaigns from US and Canadian businesses on 14 August 2026, with a 15% credit on spend. Delivery…

Aug 16, 20263 min read
Google Ads Cost in Thailand: How Pricing Actually Works
Google Ads

Google Ads Cost in Thailand: How Pricing Actually Works

Google Ads has no price list. Here is how the auction sets your cost per click, how to work out a starting…

Aug 14, 20263 min read
Google Ads is removing campaign level language targeting from Search and AI Max campaigns in late September 2026
Google Ads

Google Ads is removing campaign level language targeting from Search and AI Max campaigns in late September 2026

From late September 2026 Google removes the campaign level language setting from Search and AI Max for Search campaigns, and uses ad…

Aug 14, 20263 min read
Google documents Local customer optimization in Performance Max for store goals
Google Ads

Google documents Local customer optimization in Performance Max for store goals

A Google help document spotted on 12 August 2026 describes Local customer optimization inside Performance Max for store goals, and states it…

Aug 13, 20263 min read
Lunio finds 5.28% invalid traffic on AI Max retail search
Google Ads

Lunio finds 5.28% invalid traffic on AI Max retail search

Lunio's analysis of 414 million paid clicks puts AI Max retail search campaigns at 5.28% invalid traffic in Q2 2026 while standard…

Aug 13, 20263 min read
Google will auto-migrate Travel campaigns into Search campaigns for Travel from Q3 2026
Google Ads

Google will auto-migrate Travel campaigns into Search campaigns for Travel from Q3 2026

A notice at the top of multiple Google Ads help documents says Travel campaigns will be migrated to new Search campaigns for…

Aug 12, 20263 min read