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Google Ads begins live testing of strongest match and strong match labels
Google Ads

Google Ads begins live testing of strongest match and strong match labels

Search Engine Roundtable reported the first live sighting of Google Ads Strongest match and Strong match labels on 7 August 2026. A…

Aug 10, 20263 min read
UK tribunal certifies opt-out advertiser claim against Google
Google Ads

UK tribunal certifies opt-out advertiser claim against Google

The UK Competition Appeal Tribunal granted a Collective Proceedings Order against six Google group companies on 5 August 2026, sending a GBP…

Aug 10, 20263 min read
AI Max now expands 29% of exact match impressions, smec finds
Google Ads

AI Max now expands 29% of exact match impressions, smec finds

Mike Ryan of Smarter Ecommerce analysed 383 million impressions and found roughly 29% of exact match keyword impressions were expanded by AI…

Aug 9, 20263 min read
Google extends Limited Ad Serving policy across all Google Ads
Google Ads

Google extends Limited Ad Serving policy across all Google Ads

Google's 5 August 2026 change log extends Limited Ad Serving from Search to all Google Ads. Ads are not disapproved; impressions are…

Aug 8, 20263 min read
Google Ads adds a report-only new customer setting, retiring the 0.01 workaround
Google Ads

Google Ads adds a report-only new customer setting, retiring the 0.01 workaround

Google Ads is rolling out Report on new customers acquired, a measurement-only setting that gives the new versus existing customer split without…

Aug 8, 20263 min read
Google Ads is testing clickable hyperlinks inside Search ad descriptions
Google Ads

Google Ads is testing clickable hyperlinks inside Search ad descriptions

A screenshot posted by PPC marketer Nayan Prakash shows keyword-rich hyperlinks inside Google Search ad descriptions, leading to the ad's own landing…

Aug 8, 20263 min read
Microsoft Advertising documents Excluded content terms, a 1,000-term block list matched against page titles
Google Ads

Microsoft Advertising documents Excluded content terms, a 1,000-term block list matched against page titles

Microsoft Advertising's help documentation now describes Excluded content terms, a brand-safety control that blocks ads next to up to 1,000 unwanted page…

Aug 7, 20263 min read
Google sets 1 September for the AI Max auto-upgrade, and the two affected groups get different defaults
Google Ads

Google sets 1 September for the AI Max auto-upgrade, and the two affected groups get different defaults

Google's 5 August email gives advertisers a date. From 1 September 2026, campaigns using automatically created assets or campaign-level broad match convert…

Aug 7, 20263 min read
Teads sues Google in New York federal court, claiming rival exchanges lost 6.88 trillion impressions
Google Ads

Teads sues Google in New York federal court, claiming rival exchanges lost 6.88 trillion impressions

Teads Holding Co. filed a seven-count complaint against Google LLC and Alphabet Inc. on 3 August 2026 in the Southern District of…

Aug 6, 20263 min read