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Google Ads
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Google AdsGoogle Ads begins live testing of strongest match and strong match labels
Search Engine Roundtable reported the first live sighting of Google Ads Strongest match and Strong match labels on 7 August 2026. A…
Google AdsUK tribunal certifies opt-out advertiser claim against Google
The UK Competition Appeal Tribunal granted a Collective Proceedings Order against six Google group companies on 5 August 2026, sending a GBP…
Google AdsAI Max now expands 29% of exact match impressions, smec finds
Mike Ryan of Smarter Ecommerce analysed 383 million impressions and found roughly 29% of exact match keyword impressions were expanded by AI…
Google AdsGoogle extends Limited Ad Serving policy across all Google Ads
Google's 5 August 2026 change log extends Limited Ad Serving from Search to all Google Ads. Ads are not disapproved; impressions are…
Google AdsGoogle Ads adds a report-only new customer setting, retiring the 0.01 workaround
Google Ads is rolling out Report on new customers acquired, a measurement-only setting that gives the new versus existing customer split without…
Google AdsGoogle Ads is testing clickable hyperlinks inside Search ad descriptions
A screenshot posted by PPC marketer Nayan Prakash shows keyword-rich hyperlinks inside Google Search ad descriptions, leading to the ad's own landing…
Google AdsMicrosoft Advertising documents Excluded content terms, a 1,000-term block list matched against page titles
Microsoft Advertising's help documentation now describes Excluded content terms, a brand-safety control that blocks ads next to up to 1,000 unwanted page…
Google AdsGoogle sets 1 September for the AI Max auto-upgrade, and the two affected groups get different defaults
Google's 5 August email gives advertisers a date. From 1 September 2026, campaigns using automatically created assets or campaign-level broad match convert…
Google AdsTeads sues Google in New York federal court, claiming rival exchanges lost 6.88 trillion impressions
Teads Holding Co. filed a seven-count complaint against Google LLC and Alphabet Inc. on 3 August 2026 in the Southern District of…