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Google Ads
Articles
Google AdsGoogle tests a sponsored-products ad grid that looks almost identical to organic Shopping results
Google is testing a new sponsored-products ad format with a grid layout that looks almost the same as its free product grid,…
Google AdsGoogle Ads API v25.2 adds percentile benchmarks and PMax asset group tracking
Google Ads API v25.2 shipped on 23 September 2026 with percentile benchmark tiers, asset group tracking templates, Smart campaign to Performance Max…
Google AdsWhat is ROAS? Formula, break-even ROAS, ROAS vs ROI vs POAS and Target ROAS
ROAS is ad revenue divided by ad spend. How to calculate break-even ROAS from margin, how it differs from ROI and POAS,…
Google AdsGoogle's Customer Match upload page now lists IP address and timestamp columns
Google Ads' Customer Match file upload page now lists User IP address and User Interaction timestamp columns: unhashed IPs, IP-only lists allowed,…
Google AdsGoogle Local Services Ads will bill business-hours missed calls when the caller stays on the line over 20 seconds, from 1 October 2026
Google's new lead charge policy makes unanswered business-hours calls billable from 1 October 2026 if the caller waits more than 20 seconds.…
Google AdsGoogle Ads Investment Strategy gets Holistic and Growth modes for moving budget between campaigns
Google Ads' Recommended Investment Strategy tool now offers Holistic mode, which reallocates existing budget, and Growth mode, which only adds budget. Here…
Google AdsGoogle says its filters miss fake leads: add three form checks, and fix your conversions
Google published a help page stating its invalid-traffic filters do not stop fake form submissions on their own, because most checks run…
Google AdsGoogle's ad tech remedies, decoded: what the full opinion actually requires
The full court opinion in the US ad tech antitrust case is public. Google must open AdX to Prebid and rival ad…
Google AdsGoogle Ads Spend benchmarks report compares you to peers, but peer spend is not a target
Google Ads is rolling out a Spend benchmarks report in the Account Overview showing whether you spend more or less than similar…