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Google Ads

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Google quietly starts letting advertisers opt Performance Max out of Search Partners and Display
Google Ads

Google quietly starts letting advertisers opt Performance Max out of Search Partners and Display

Digiday reports that select advertisers can now untick Search Partners and the Display Network inside Performance Max. It is a limited test,…

Jul 28, 20263 min read
Google Ads Editor 2.13 ships with 17 new features, including AI Max for Shopping
Google Ads

Google Ads Editor 2.13 ships with 17 new features, including AI Max for Shopping

Search Engine Roundtable reports that Google Ads Editor 2.13 adds 17 features and removes one, bringing AI Max to Shopping campaigns and…

Jul 28, 20263 min read
Google Ads will stop letting budget-limited campaigns beat their CPA and ROAS targets from 17 August
Google Ads

Google Ads will stop letting budget-limited campaigns beat their CPA and ROAS targets from 17 August

From 17 August 2026, campaigns limited by budget and running Target CPA or Target ROAS will perform closer to their stated target…

Jul 28, 20263 min read
Google Ads API will require passkeys for new OAuth tokens starting 5 August
Google Ads

Google Ads API will require passkeys for new OAuth tokens starting 5 August

From 5 August 2026 the Google Ads API will require passkeys when users generate new OAuth 2.0 refresh tokens. Passwords, TOTP apps…

Jul 28, 20263 min read
Household income exclusions spotted inside Performance Max campaigns
Google Ads

Household income exclusions spotted inside Performance Max campaigns

A household income exclusion setting has been spotted in a live European Performance Max campaign and shared publicly. Google has announced nothing,…

Jul 28, 20263 min read
Google Merchant Center Adds More AI Features for Retailers
Google Ads

Google Merchant Center Adds More AI Features for Retailers

Google is adding more AI tools to Merchant Center, including AI summary insights, search suggestions, and access to previous chats. Here is…

Jul 27, 20263 min read
AI Max for Shopping expands, now spotted in Standard Shopping campaigns
Google Ads

AI Max for Shopping expands, now spotted in Standard Shopping campaigns

Google's AI Max for Shopping is showing up inside Standard Shopping campaigns, bringing conversational query matching and feed-based ad copy to a…

Jul 27, 20263 min read
Google AdSense to retire the Related Search format for Auto ads on August 6
Google Ads

Google AdSense to retire the Related Search format for Auto ads on August 6

Google has confirmed it will retire the Related Search format for AdSense Auto ads on August 6, 2026. Publishers need take no…

Jul 27, 20263 min read
Google Ads adds 'Recommended by Google AI' tips in conversion summaries
Google Ads

Google Ads adds 'Recommended by Google AI' tips in conversion summaries

Google Ads is now surfacing AI-generated suggestions inside the conversion summary dashboard, labelled 'Recommended by Google AI'. Here is what the prompts…

Jul 27, 20263 min read