Category · Page 9
Google Ads
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Google AdsMicrosoft turns on AI Max for every advertiser account worldwide
Microsoft Advertising began rolling out AI Max to every advertiser account running Search campaigns on 19 August 2026, with search term matching,…
Google AdsChatGPT Ads adds view-through conversions on a fixed one-day window
OpenAI switched on view-through conversion reporting in ChatGPT Ads on a fixed one-day window, visible as VTA (1d) but excluded from the…
Google AdsWhat SEM is, how it works, and what budget to start with
SEM is paid advertising on search results pages. This guide covers campaign structure, keyword match types, negative keywords, Quality Score, bidding and…
Google AdsGoogle narrows Branded Searches to a 7-day window and drops Performance Max support
Google set the Branded Searches default view-through window to 7 days, down from 30, and removed Performance Max from the supported campaign…
Google AdsGoogle will AI-reframe Performance Max videos unless you opt out by 4 September
Google began notifying Performance Max advertisers on 17 August 2026 that generative AI will create missing vertical and square cuts from video…
Google AdsGoogle makes Demand Gen view-through conversion bidding video-only
Image assets lose view-through conversion bidding eligibility but keep being reported as secondary conversions, and display video moves from CPC to CPM.…
Google AdsGoogle Display Network cost: how CPC, CPM and budgets really work
The Display Network has no rate card. Here is how it charges, how to size a starting budget, and how to work…
Google AdsGoogle Ads deprecations 2026 and 2027: the full timeline
A consolidated timeline of everything Google Ads is removing, retiring or auto migrating between August 2026 and the end of 2027, sourced…
Google AdsGoogle blocked new broad match settings on 3 August, ahead of the September AI Max migration
The 1 September AI Max auto-upgrade was already known. What is new is that Google closed creation of campaign-level broad match settings…