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analytics
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analyticsWhat is CTR, how to calculate it, and what a good one looks like
CTR is clicks divided by impressions times one hundred. There is no official good CTR, so this guide shows how to build…
analyticsGoogle Analytics makes both conversion lookback windows fully configurable
Google quietly removed the fixed 3 day engaged-view conversion window and the six-preset click-through list in an 11 August release note. Both…
analyticsMicrosoft Clarity adds a Scrape-to-Referral ratio card ranking which AI operators take content and refer nothing back
Microsoft added a Scrape-to-Referral ratio card to the Bot Analytics section of Clarity's AI Visibility Dashboard on 13 August 2026, putting one…
analyticsWhat Is a Conversion? Conversion Rate Formula and GA4 Setup
A conversion is an action a visitor takes that your business has defined as a result. Here is how the rate is…
analyticsGoogle turns on AI summaries and benchmarking in Google Ads and Analytics
Google switched on AI homepage summaries, insight cards and Ask Advisor benchmarking across Google Ads and Google Analytics on 10 August 2026.…
analyticsShopify GA4 integration adds four events on 17 August, only purchase is server-side
Google emailed Shopify merchants that from 17 August 2026 the GA4 integration sends view_item_list, remove_from_cart, view_cart and add_shipping_info. Littledata's Edward Upton says…
analyticsNielsen to acquire DoubleVerify for $2.15 billion, folding ad verification into audience measurement
Nielsen announced on 6 August 2026 that it will buy DoubleVerify in an all-cash deal at $13.60 per share, an enterprise value…
analyticsGoogle opens the Meridian Scenario Planner beta with per-channel spend constraints and published optimisation formulas
Google published open beta documentation for the Meridian Scenario Planner on 6 August 2026, covering model fit diagnostics, three return metrics and…
analyticsGoogle's Data Manager API adds a one-call audience wipe and field-level ingestion warnings
Google published a Data Manager API update on 30 July 2026 adding RemoveAllAudienceMembers, warnings for optional-field validation issues, and more address fields…