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analytics

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Google rewrote its Google Ads conversion measurement doc with learning-phase and data-source rules
analytics

Google rewrote its Google Ads conversion measurement doc with learning-phase and data-source rules

Search Engine Roundtable documented numerous additions to Google's Google Ads conversion measurement help pages on July 27, 2026, covering the Smart Bidding…

Jul 28, 20263 min read
Survey: 75.6% of marketers estimate losing over 5% of budget to invalid traffic, but only 5.3% use a tool against it
analytics

Survey: 75.6% of marketers estimate losing over 5% of budget to invalid traffic, but only 5.3% use a tool against it

Lunio's State of Click Fraud Report 2026 surveyed 131 senior marketers: 75.6% estimate losing more than 5% of monthly performance budget to…

Jul 28, 20263 min read
Why critics fear Big Tech bias in the W3C Attribution API
analytics

Why critics fear Big Tech bias in the W3C Attribution API

Critics say the W3C's Attribution Reporting API could hand ad measurement to browsers run by Apple, Google and Microsoft. Here is what…

Jul 23, 20263 min read
Google Tag Manager adds guided setup for Google Ads purchase tracking
analytics

Google Tag Manager adds guided setup for Google Ads purchase tracking

Google Tag Manager's new beta Guided Setup builds the tags, triggers, and variables for Google Ads purchase conversion tracking automatically, aiming to…

Jul 21, 20263 min read
Safari 27 Blocks Bing and LinkedIn Ad Trackers by IP Address
analytics

Safari 27 Blocks Bing and LinkedIn Ad Trackers by IP Address

Reporting on Safari 27 says Apple now blocks ad-platform trackers at the IP-address level, before data leaves the browser. First-party proxy and…

Jul 19, 20263 min read
CTV's Must-Buy Status Slips as IAB Report Flags Interactivity and Fraud Gaps
analytics

CTV's Must-Buy Status Slips as IAB Report Flags Interactivity and Fraud Gaps

A new IAB report covered by Marketing Brew shows connected TV's must-buy standing among ad buyers dropped from 68% in 2025 to…

Jul 19, 20263 min read
IAB report: US digital video ad spend to top $80 billion while buyer confidence in inventory slips
analytics

IAB report: US digital video ad spend to top $80 billion while buyer confidence in inventory slips

The IAB's 2026 Video Ad Spend Report projects US digital video spending will pass $80 billion this year. The same survey found…

Jul 17, 20263 min read
Google Tag Gateway on GCP: The New Tracking Standard
analytics

Google Tag Gateway on GCP: The New Tracking Standard

Learn how Google Tag Gateway on GCP fixes signal loss. Get better data and bypass ad blockers with this easy first-party setup.

Jan 9, 20263 min read
Cloudflare’s Pay-Per-Crawl System: What You Need to Know
analytics

Cloudflare’s Pay-Per-Crawl System: What You Need to Know

Learn how Cloudflare’s new pay-per-crawl system impacts website owners and SEO strategies. Understand the benefits, challenges, and how to adapt.

Jul 8, 20253 min read