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analytics

Articles

CTV's Must-Buy Status Slips as IAB Report Flags Interactivity and Fraud Gaps
analytics

CTV's Must-Buy Status Slips as IAB Report Flags Interactivity and Fraud Gaps

A new IAB report covered by Marketing Brew shows connected TV's must-buy standing among ad buyers dropped from 68% in 2025 to…

Jul 19, 20263 min read
IAB report: US digital video ad spend to top $80 billion while buyer confidence in inventory slips
analytics

IAB report: US digital video ad spend to top $80 billion while buyer confidence in inventory slips

The IAB's 2026 Video Ad Spend Report projects US digital video spending will pass $80 billion this year. The same survey found…

Jul 17, 20263 min read
Google Tag Gateway on GCP: The New Tracking Standard
analytics

Google Tag Gateway on GCP: The New Tracking Standard

Learn how Google Tag Gateway on GCP fixes signal loss. Get better data and bypass ad blockers with this easy first-party setup.

Jan 9, 20263 min read
Cloudflare’s Pay-Per-Crawl System: What You Need to Know
analytics

Cloudflare’s Pay-Per-Crawl System: What You Need to Know

Learn how Cloudflare’s new pay-per-crawl system impacts website owners and SEO strategies. Understand the benefits, challenges, and how to adapt.

Jul 8, 20253 min read
Google Analytics vs Adobe Analytics: Key Differences, Pricing & Which to Choose in 2026
analytics

Google Analytics vs Adobe Analytics: Key Differences, Pricing & Which to Choose in 2026

Google Analytics holds 81.4% market share and is free — Adobe Analytics offers 100% unsampled data and lifelong retention for enterprises. Compare…

Jun 10, 20253 min read