Category · Page 2
analytics
Articles
analyticsTrue's Routes to Roots wins the Creative Data Award for mapping 500 million trips
True Corporation's Routes to Roots project won the Creative Data Award at Thailand's Creative Excellence Awards 2026 after analysing more than 500…
analyticsMicrosoft Advertising publishes its Conversions API documentation: endpoint, hashing rules and a 7-day event limit
Microsoft Learn published the full Microsoft Advertising Conversions API guide, updated 15 August 2026: a live endpoint, two token routes, batches of…
analyticsWall Street repriced independent ad tech: AppLovin grew 53% and its stock still fell 19.7%
Digiday's 13 August 2026 numbers piece found revenue growth stopped protecting independent ad tech share prices in Q2. Here is the scoreboard,…
analyticsWhat is CTR, how to calculate it, and what a good one looks like
CTR is clicks divided by impressions times one hundred. There is no official good CTR, so this guide shows how to build…
analyticsGoogle Analytics makes both conversion lookback windows fully configurable
Google quietly removed the fixed 3 day engaged-view conversion window and the six-preset click-through list in an 11 August release note. Both…
analyticsMicrosoft Clarity adds a Scrape-to-Referral ratio card ranking which AI operators take content and refer nothing back
Microsoft added a Scrape-to-Referral ratio card to the Bot Analytics section of Clarity's AI Visibility Dashboard on 13 August 2026, putting one…
analyticsWhat Is a Conversion? Conversion Rate Formula and GA4 Setup
A conversion is an action a visitor takes that your business has defined as a result. Here is how the rate is…
analyticsGoogle turns on AI summaries and benchmarking in Google Ads and Analytics
Google switched on AI homepage summaries, insight cards and Ask Advisor benchmarking across Google Ads and Google Analytics on 10 August 2026.…
analyticsShopify GA4 integration adds four events on 17 August, only purchase is server-side
Google emailed Shopify merchants that from 17 August 2026 the GA4 integration sends view_item_list, remove_from_cart, view_cart and add_shipping_info. Littledata's Edward Upton says…