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analytics

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Indonesia sets a mid-January 2027 deadline for its data protection rules
analytics

Indonesia sets a mid-January 2027 deadline for its data protection rules

Government Regulation No. 33 of 2026 was signed on 16 July 2026 and takes effect six months later. It reaches controllers outside…

Aug 30, 20263 min read
Google unifies Google tag and Tag Manager, adds no-code event tracking
analytics

Google unifies Google tag and Tag Manager, adds no-code event tracking

Google's 20 August 2026 update turns Google tags into full Tag Manager containers, adds visual no-code event tracking and a simpler interface.…

Aug 25, 20263 min read
StackAdapt: only 6% of marketers almost always act on in-platform AI recommendations
analytics

StackAdapt: only 6% of marketers almost always act on in-platform AI recommendations

StackAdapt's "The AI Delegation Gap", published 19 August 2026 from a NewtonX survey of 500 marketing and advertising professionals, finds near-universal AI…

Aug 21, 20263 min read
True's Routes to Roots wins the Creative Data Award for mapping 500 million trips
analytics

True's Routes to Roots wins the Creative Data Award for mapping 500 million trips

True Corporation's Routes to Roots project won the Creative Data Award at Thailand's Creative Excellence Awards 2026 after analysing more than 500…

Aug 19, 20263 min read
Microsoft Advertising publishes its Conversions API documentation: endpoint, hashing rules and a 7-day event limit
analytics

Microsoft Advertising publishes its Conversions API documentation: endpoint, hashing rules and a 7-day event limit

Microsoft Learn published the full Microsoft Advertising Conversions API guide, updated 15 August 2026: a live endpoint, two token routes, batches of…

Aug 19, 20263 min read
Wall Street repriced independent ad tech: AppLovin grew 53% and its stock still fell 19.7%
analytics

Wall Street repriced independent ad tech: AppLovin grew 53% and its stock still fell 19.7%

Digiday's 13 August 2026 numbers piece found revenue growth stopped protecting independent ad tech share prices in Q2. Here is the scoreboard,…

Aug 18, 20263 min read
What is CTR, how to calculate it, and what a good one looks like
analytics

What is CTR, how to calculate it, and what a good one looks like

CTR is clicks divided by impressions times one hundred. There is no official good CTR, so this guide shows how to build…

Aug 17, 20263 min read
Google Analytics makes both conversion lookback windows fully configurable
analytics

Google Analytics makes both conversion lookback windows fully configurable

Google quietly removed the fixed 3 day engaged-view conversion window and the six-preset click-through list in an 11 August release note. Both…

Aug 16, 20263 min read
Microsoft Clarity adds a Scrape-to-Referral ratio card ranking which AI operators take content and refer nothing back
analytics

Microsoft Clarity adds a Scrape-to-Referral ratio card ranking which AI operators take content and refer nothing back

Microsoft added a Scrape-to-Referral ratio card to the Bot Analytics section of Clarity's AI Visibility Dashboard on 13 August 2026, putting one…

Aug 14, 20263 min read