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Articles
analyticsWhy critics fear Big Tech bias in the W3C Attribution API
Critics say the W3C's Attribution Reporting API could hand ad measurement to browsers run by Apple, Google and Microsoft. Here is what…
analyticsGoogle Tag Manager adds guided setup for Google Ads purchase tracking
Google Tag Manager's new beta Guided Setup builds the tags, triggers, and variables for Google Ads purchase conversion tracking automatically, aiming to…
analyticsSafari 27 Blocks Bing and LinkedIn Ad Trackers by IP Address
Reporting on Safari 27 says Apple now blocks ad-platform trackers at the IP-address level, before data leaves the browser. First-party proxy and…
analyticsCTV's Must-Buy Status Slips as IAB Report Flags Interactivity and Fraud Gaps
A new IAB report covered by Marketing Brew shows connected TV's must-buy standing among ad buyers dropped from 68% in 2025 to…
analyticsIAB report: US digital video ad spend to top $80 billion while buyer confidence in inventory slips
The IAB's 2026 Video Ad Spend Report projects US digital video spending will pass $80 billion this year. The same survey found…
analyticsGoogle Tag Gateway on GCP: The New Tracking Standard
Learn how Google Tag Gateway on GCP fixes signal loss. Get better data and bypass ad blockers with this easy first-party setup.
analyticsCloudflare’s Pay-Per-Crawl System: What You Need to Know
Learn how Cloudflare’s new pay-per-crawl system impacts website owners and SEO strategies. Understand the benefits, challenges, and how to adapt.
analyticsGoogle Analytics vs Adobe Analytics: Key Differences, Pricing & Which to Choose in 2026
Google Analytics holds 81.4% market share and is free — Adobe Analytics offers 100% unsampled data and lifelong retention for enterprises. Compare…