Category · Page 4
analytics
Articles
analyticsGoogle's Qualified Future Conversions: a seven-day signal that counts sales up to 180 days out
On the Ads Decoded episode of 2 September 2026, Google's John Chen called the conversion lookback window arbitrary and set out how…
analyticsA preprint says a standard mix model overstated paid search ROAS by 2.5 times
A simulation study posted to arXiv on 21 August 2026 found a standard marketing mix model reporting 10.61x ROAS for paid search…
analyticsMagnite's Hong Kong survey puts mobile streaming reach at 83% against CTV's 67%
Magnite surveyed 920 Hong Kong adults who watch ad-supported streaming and found mobile reach at 83% against 67% for connected television, the…
analyticsFTC locks Cox Media Group's fake Active Listening ad product under 20 years of binding orders
The FTC issued final orders on 26 August 2026 over Active Listening, an ad product sold as AI that detected purchase intent…
analyticsIndonesia sets a mid-January 2027 deadline for its data protection rules
Government Regulation No. 33 of 2026 was signed on 16 July 2026 and takes effect six months later. It reaches controllers outside…
analyticsGoogle unifies Google tag and Tag Manager, adds no-code event tracking
Google's 20 August 2026 update turns Google tags into full Tag Manager containers, adds visual no-code event tracking and a simpler interface.…
analyticsStackAdapt: only 6% of marketers almost always act on in-platform AI recommendations
StackAdapt's "The AI Delegation Gap", published 19 August 2026 from a NewtonX survey of 500 marketing and advertising professionals, finds near-universal AI…
analyticsTrue's Routes to Roots wins the Creative Data Award for mapping 500 million trips
True Corporation's Routes to Roots project won the Creative Data Award at Thailand's Creative Excellence Awards 2026 after analysing more than 500…
analyticsMicrosoft Advertising publishes its Conversions API documentation: endpoint, hashing rules and a 7-day event limit
Microsoft Learn published the full Microsoft Advertising Conversions API guide, updated 15 August 2026: a live endpoint, two token routes, batches of…