Category · Page 4

Social Media Marketing

Articles

WeChat vs Weibo: Differences and Which to Use for Marketing to China
Social Media Marketing

WeChat vs Weibo: Differences and Which to Use for Marketing to China

A clear comparison of WeChat and Weibo, how they differ, which is better for your goal, and how to use both when…

Jul 23, 20263 min read
WeChat Official Account: What It Is and How Brands Use It
Social Media Marketing

WeChat Official Account: What It Is and How Brands Use It

A plain-English guide to WeChat Official Accounts: what they are, the account types, how they differ from a personal profile, and how…

Jul 23, 20263 min read
LINE CRM: Turn Your LINE OA Into a Customer Database
Social Media Marketing

LINE CRM: Turn Your LINE OA Into a Customer Database

How a LINE CRM system turns your LINE OA into a customer database and loyalty engine.

Jul 22, 20263 min read
LINE Ads: How It Works, Where Ads Appear, and Pricing
Social Media Marketing

LINE Ads: How It Works, Where Ads Appear, and Pricing

A clear guide to what LINE Ads is, where ads show, and what drives the cost.

Jul 22, 20263 min read
LINE MINI App Explained: Features, Uses, and Cost Factors
Social Media Marketing

LINE MINI App Explained: Features, Uses, and Cost Factors

A plain guide to what a LINE MINI App is, what it does, and what affects its cost.

Jul 22, 20263 min read
Tinder unveils first major rebrand since 2017, dropping its lowercase logo
Social Media Marketing

Tinder unveils first major rebrand since 2017, dropping its lowercase logo

Tinder's first brand overhaul in almost a decade brings an all-caps logo, a refined flame, a new serif typeface, and a swipe-driven…

Jul 21, 20263 min read
Social Media Ads: What They Are, Types, and Strategy
Social Media Marketing

Social Media Ads: What They Are, Types, and Strategy

A clear guide to social media ads: definition, importance, effectiveness, pros and cons, main types, and how to build a strategy that…

Jul 21, 20263 min read
What Is LINE OA? How It Differs From Personal LINE and How It Grows Sales
Social Media Marketing

What Is LINE OA? How It Differs From Personal LINE and How It Grows Sales

LINE OA is LINE's business account: unlimited followers, broadcasts, analytics and ads. See the full comparison with personal LINE and how it…

Jul 20, 20263 min read
X Launches Mentions Boost, Turning Brand Mentions Into Paid Ads
Social Media Marketing

X Launches Mentions Boost, Turning Brand Mentions Into Paid Ads

X has introduced Mentions Boost, a feature that lets Premium Business subscribers pay to promote organic posts that mention their brand, adding…

Jul 19, 20263 min read