As a social media platform, Twitter has been around for approaching a couple of decades, and it has undergone several changes over the years. In 2024, Twitter (now known as X) is still a relevant platform for businesses and individuals alike. However, to stay relevant, you need to keep up with the latest trends and strategies. Check out our post below which is full of social media insights: including the best strategies to grow your X account in 2024 and we will share our expertise so you can learn a little more about how the X algorithm works.
Tweet Frequently and Tweet On a Consistent Basis
One of the best ways to grow your Twitter X account is to tweet frequently. Aim for 2-4 tweets daily to keep your audience engaged. With Twitter marketing, tweeting only occasionally will hinder your growth. Consistency matters, so stick to a regular posting schedule. Develop a content plan to ensure that you always have something to share with your followers.
Create Engaging Content
Yet, tweeting frequently will not cut it alone; you need to create engaging content that resonates with your audience. Take advantage of your best-performing content by repurposing it in different formats. For example, consider turning a tweet into a blog post, infographic, or video if it receives many retweets or likes. This allows you to reach a wider audience and extend the lifespan of your content as part of your X marketing strategy.
Understanding the X Algorithm
As with all online platforms, it is the X algorithm that determines what content users see when they open the app or visit the website. The algorithm sorts through the 500 million tweets or so sent daily and decides what tweets are prioritized in a user’s timeline. Understanding the X algorithm is necessary to succeed on the platform. Optimizing tweets for companies and brands can help increase exposure and reach the right audience. For everyday users, the algorithm aims to show timely tweets from accounts they care about and match their interests to provide a personalized X experience.
X uses two approaches to decide relevant content for you: Social Graph and Embedding Spaces. Social Graph analyzes the activity of the people you follow and those with similar interests to guess what you’d find interesting. Embedding Spaces clusters topics into communities using SimClusters to guess what kind of tweets you’d enjoy based on the topics you’re engaging with.
Engage with Your Followers
Engaging with the people who follow you will make them more likely to engage with your tweets. Respond to comments and mentions on your posts in time. Thank followers for their feedback, questions, and compliments. You may be unable to engage in every comment or mention, so you must focus on the most important ones.
Use Eye-Catching Visuals
Visuals are an essential part of any social media platform, whether it be Facebook, YouTube and with X marketing is no exception. Use eye-catching visuals to grab your audience’s attention and make your tweets stand out. Use images, videos, and GIFs to make your tweets more engaging.
Leverage Twitter Ads
Even though many major brands have moved away from X recently, Twitter Ads can still help you reach a wider audience and promote your brand or business. Twitter offers several ad formats, including Promoted Tweets, Promoted Accounts, and Promoted Trends. Promoted Tweets are regular tweets that businesses pay to promote to a wider audience. Promoted Accounts are accounts that businesses pay to promote to a wider audience. Promoted Trends are hashtags that businesses pay to promote to a wider audience.
Is Twitter X a Place to be in 2024?
On the whole, Twitter X is still a relevant platform in 2024, and it offers several opportunities for businesses and individuals to grow their accounts. For sure, at Relevant Audience we recommend using various online and social media platforms that may help you reach your goals so 1) we would not recommend ONLY using Twitter X but 2) we would not recommend discounting Twitter X as an option without exploring if it’s right for your brand. Contact us if you would like some professional and helpful advice about how to leverage social media trends. To stay relevant, you need to tweet frequently and consistently, create engaging content, understand the X algorithm, engage with your followers, use eye-catching visuals, and use Twitter Ads. By following these strategies, you can grow your X account and stay relevant in 2024.
