TL;DR
- Google's September 2026 Small Business Bulletin says Business Profile post view counts are rolling out globally, shown on each post card in the dashboard.
- Counts cover posts from the past 18 months on a rolling basis, include updates, offers and events, and combine Search and Maps into one number.
- Post views and post button clicks were retired on 20 February 2023; the bulletin brings back views only and says the data is not yet in the API.
- Google has not defined a post view, so it is unclear whether the figure counts unique people or every appearance.
Google has started rolling out view counts on Google Business Profile posts worldwide, bringing back a per-post visibility number that it removed in February 2023. Search Engine Journal reported on 10 September 2026 that the announcement came in Google's September Small Business Bulletin, posted to the Business Profile Help Community by Google employee Lisa Landsman. The counts cover posts from the past 18 months, combine views from Search and Maps, and are not yet available in the API.
What Google announced
Google calls the feature Google Posts Reporting and, according to the bulletin, describes post view counts as "one of our most requested features yet." The bulletin says the feature is "currently rolling out globally, not yet available in the API."
The count appears on each post card in the Posts section of the Business Profile dashboard. The bulletin describes the number as how many times local customers viewed a post. Google lists three things the reporting covers:
- Posts published over the past 18 months, on a rolling basis.
- All post types, including updates, offers and events.
- Views from both Google Search and Google Maps, combined into a single number.
That last point matters for interpretation. A business cannot see from this count whether a post was mostly seen by people searching its name on Google or by people browsing a map. The two surfaces are added together.
Why the metric disappeared in the first place
Business Profile used to report views and clicks for each post. Google retired both metrics in February 2023, along with photo view counts, as part of the move to the Business Profile Performance API. Google's API deprecation schedule lists post views and post button clicks as ending on 20 February 2023, and the developer documentation lists no replacement for either.
For roughly three and a half years, then, a business publishing an offer or an event on its profile had no native way to tell whether anyone saw it. Post performance became a blind spot, as Search Engine Journal put it in its weekly summary.
The return was not a complete surprise. In August 2026 a screenshot circulated on LinkedIn showing view counts on posts for one account, while other users could not see them, which pointed to a limited test. The September bulletin put a scope and a rollout status on what had looked like an experiment.
What changed, in one table
The table sets out what post reporting looks like now compared with the period after February 2023, using only what Google and the source have stated.
| Item | 20 Feb 2023 to Aug 2026 | From the September 2026 rollout |
|---|---|---|
| Per-post views in the dashboard | Not available | Shown on each post card |
| Time window | Not applicable | Posts from the past 18 months, rolling |
| Surfaces counted | Not applicable | Search and Maps combined |
| Per-post clicks | Not available | Not mentioned in the bulletin |
| API access | No replacement for the retired metrics | Not yet available |
What the bulletin leaves undefined
The announcement is short, and several details that affect how the number should be read are missing.
What counts as a view
The bulletin does not define a post view. It is unclear whether the count represents unique people or every time a post appears. Search Engine Journal notes that profile views in the Business Profile Performance report count each person once a day, and suggests the posts help page is the place to watch for a matching definition. As of 10 September 2026, according to the source, neither the help page for posts nor the performance metrics page mentioned post view counts.
Clicks are still missing
The bulletin mentions views but not clicks. Post button clicks were retired alongside post views in 2023, and nothing in the announcement says they are coming back. A view count tells you a post was seen. It does not tell you whether anyone called, booked, visited the website or claimed the offer because of it.
No API yet
Google says the data is not yet in the API. Businesses and agencies that pull Business Profile data into dashboards, or manage many locations through software, will have to read the numbers in the dashboard one post at a time until that changes. Google did not give a date.
The help documentation has not caught up
The performance metrics page does list an Offers metric covering views and clicks, but according to the source it does not document per-post view counts across updates, offers and events. Until the documentation is updated, the bulletin is the only official description of the feature.
How to use the counts sensibly
Even with the gaps, a per-post view count is more than businesses have had since early 2023. The sections below are practical analysis based on what the feature does and does not include, not guidance from Google.
Compare posts with each other, not with other metrics
Because the definition of a view is not published, the safest use is relative. If an event post collected far more views than a routine update published in the same month, that comparison holds whatever the exact counting rule turns out to be. Comparing the post count with the profile views figure in the Performance report is riskier, because the two may count people differently.
Look at the 18-month window before it rolls
The report covers posts from the past 18 months on a rolling basis, which means older posts drop out over time. If you want a record of what worked in, say, a festival promotion last year, note the figures now. That is an inference from the rolling window rather than something Google has advised, but a rolling window by definition does not keep history.
Pair views with outcomes you already track
Since clicks are not reported per post, connect posts to outcomes another way. A post that links to your website can use a tagged URL, so visits appear in your analytics tool with a campaign label. An offer post can use a code or wording that staff can recognise when a customer mentions it. Neither method is new, but both become more useful now that the view side of the funnel is visible again.
Treat Search and Maps as one audience in this report
The combined count means you cannot tell which surface drove a post's visibility. Businesses that depend heavily on map discovery, such as restaurants, clinics or shops, should not conclude from this report alone that posts perform well or badly on Maps specifically.
A related development: Business Profiles in Gemini
The source also notes that Google is connecting Business Profiles to the Gemini app, which can pull performance data from a connected profile. Whether post view counts will appear there is an open question the bulletin does not answer.
What this means for Thai marketers
The rollout is described as global, so Thai businesses should expect to see the counts in their dashboards as the rollout reaches their accounts. The source does not give a country-by-country schedule, so the absence of the number on a given day does not mean it will not arrive.
For Thai businesses that rely on local discovery, the practical value is mainly in deciding what to post. Many owners post on their profiles occasionally without knowing whether it makes any difference. Eighteen months of per-post views is enough to see whether offers outperform general updates, whether event posts ahead of holidays draw attention, and whether posting at all is worth the time for a particular location. Those decisions sit inside a broader local SEO programme, alongside reviews, categories, photos and consistent business information.
Agencies and multi-branch businesses in Thailand should note the API gap. Until Google adds post views to the API, reporting across many locations will be manual. It is worth deciding now which posts and which locations matter enough to check by hand, rather than waiting for automated reporting.
Finally, keep the metric in proportion. A view count on a post is a visibility signal, not a measure of revenue. It belongs next to the other search signals a business already tracks as part of its SEO reporting, not in place of them.
FAQ
Where do I see Google Business Profile post views?
On each post card in the Posts section of the Business Profile dashboard, according to Google's September 2026 Small Business Bulletin. The feature is rolling out globally, so it may not appear on every account at the same time.
Do post views include Google Maps?
Yes. Google says the count combines views from Search and Maps into one number, so the report does not separate the two surfaces.
Can I see clicks on my posts again?
Not based on the announcement. The bulletin mentions views only, and post button clicks, which Google retired in February 2023, are not mentioned as returning.
Is the data available through the API?
No. Google's bulletin says the feature is "not yet available in the API," and it gave no date for when it will be.
Does a post view mean a unique person?
Google has not said. The bulletin does not define a post view, so it is unclear whether the number counts unique people or every appearance, and the help pages had not documented the metric as of 10 September 2026.
Post reporting is back after three and a half years, but in a limited form: views only, combined across Search and Maps, dashboard only. If you want help turning your profile posts into something you can measure against enquiries and visits, talk to our local SEO team.
