Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
SEOHow to Get Buy-In for Technical SEO Work
Learn how to get technical SEO work approved and implemented by connecting it to revenue, conversions, and business goals stakeholders care about.
AIGoogle I/O 2026: Every Major Announcement
Google I/O 2026 is here. Learn about Gemini Omni, Gemini 3.5 Flash, Gemini Spark, the Googlebook, and every major AI announcement from…
Digital MarketingGoogle Ads Costs Are Rising, But Conversion Rates Are Improving. Why?
Google Ads CPCs jumped to $5.42 in 2025. Learn what’s driving costs up, which industries are affected, and how to get more…
General topicsGEO Audits with AI: What You Need to Get Right
Learn why most AI-generated GEO audits fail and how to fix them with the right data, a clear methodology, and human oversight.
AIWhat Is an AI SEO Agent and How Does It Work?
Learn what an AI SEO agent does, how it differs from a chatbot, and how it can automate your team’s SEO workflows…
General topicsGEO: How Content Quality Scores Affect AI Search
Learn how GEO works, which signals like E-E-A-T and content quality score matter, and how to get cited by AI search engines…
AIAI Ad Placements: Build a Smarter PPC Strategy
Learn how to access AI ad placements, measure performance beyond last-click, and build a PPC budget your team can defend. A practical…
SEOSEO and Affiliate Marketing in the Age of AI
Learn 3 actionable SEO and affiliate strategies to stay visible in AI Overviews and LLMs as search and content discovery rapidly change.
General topicsHow PR and SEO Boost Brand Visibility Together
Learn how combining PR and SEO builds brand authority, improves search visibility, and helps your brand show up in AI-driven results like…
General topicsChatGPT Self-Serve Ads Manager: What Advertisers Need to Know
OpenAI just launched a self-serve ChatGPT Ads Manager. Learn how CPC bidding and conversion tracking can help your business reach new customers.
eCommerce MarketingGoogle Merchant Center for Agencies: Full Guide
Learn how Google Merchant Center for Agencies helps you manage product feeds, fix issues, and track performance across all client accounts in…
Google AdsWhy Google UCP Matters for Your Business
Google is adding the Universal Commerce Protocol (UCP) to search results. Learn how this zero-click shopping feature will impact your online business.
AIHow AI Is Changing SEO: Google’s Advice
Learn how to survive the age of AI search. Discover Google’s latest SEO advice on providing value and using AI tools to…
Digital MarketingWhy Gen Z Avoids Digital Marketing & How to Fix It
Gen Z feels neutral about digital marketing. Discover why young talent prefers tech jobs and learn how your marketing team can attract…
AIMagnific: How Freepik’s Rebrand Changes Creative Work
Freepik has rebranded to Magnific, a powerful AI creative platform. Learn how this shift changes the future of enterprise creative work and…
AIDigital Marketing: How AI Overviews Change SEO
Discover how Google AI Overviews are changing SEO rules. Learn what your digital marketing strategy needs to adapt and keep your traffic…
AIChatGPT Ads: What Advertisers Need to Know
Explore how ChatGPT Ads work, what they cost, and how they compare to Google and Meta. Stay ahead of the curve with…
Social Media MarketingDigital Marketing: How to Beat Algorithm Updates
Stop losing social media reach. Adapt your digital marketing strategy to beat algorithm updates with a simple track, test, and refine system.
Digital MarketingTop Digital Marketing Trends for 2026
Discover the top digital marketing trends for 2026. Learn how AI, short-form video, AR glasses, and new social platforms will shape your…
Google AdsGoogle Ads Enhanced Conversions: The 2026 Update
Get ready for the 2026 Google Ads enhanced conversions update. Learn how the new unified toggle and first-party data can fix your…
General topicsClaude Design: Turn Text Into Visuals Instantly
Discover Claude Design, Anthropic’s new AI tool that turns text prompts into polished visuals instantly. Perfect for business teams without design skills.
General topicsThe Future of Dynamic Search Ads: AI Max
Prepare for the future of Dynamic Search Ads. Learn why the shift to AI Max is happening and how to upgrade your…
SEOHow Google Knowledge Graph Impacts SEO Visibility
Learn how the Google Knowledge Graph changes search. Discover how structured data and entity mapping can improve your SEO and boost brand…
General topicsHow AI is Changing Customer Search for Your Business
Customers now use AI to find businesses. Learn how to combine SEO, GEO, and AI SEO to keep your business visible and…