Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
General topicsLogo design service: what a full logo project actually includes
A complete logo design service is more than one attractive picture. Here is what the brief, research, revisions, file hand off and…
Digital MarketingDigital marketing agency Thailand: 7 criteria for choosing the right one
Seven criteria you can verify before signing with a digital marketing agency in Thailand, plus how to size your own budget and…
SEOHow much does SEO cost in Thailand, and how do you judge a quote?
There is no market rate for SEO in Thailand worth quoting. This buyer's guide shows what a proposal must itemise, how cheap…
Content MarketingPew finds signs of AI writing on 10% of webpages
Pew Research Center ran almost half a million English-language webpages through an AI detector and flagged about 10%. The detail that matters…
Google AdsGoogle Ads attribution ignores offline conversions uploaded after 7 days
A Google Ads Help Center rule means offline conversions uploaded more than seven days after the event never reach the data-driven attribution…
analyticsGoogle unifies Google tag and Tag Manager, adds no-code event tracking
Google's 20 August 2026 update turns Google tags into full Tag Manager containers, adds visual no-code event tracking and a simpler interface.…
geo1 in 9 businesses OpenAI recommended carried a wrong claim
Empirank checked whether the sentences attached to AI recommendations were true. The 1.9% claim-level error rate and the 11.0% business-level rate come…
AICloudflare now writes your robots.txt from your AI crawler policy
Cloudflare published Bot Preference Sync on 21 August 2026. It generates a site's robots.txt from the AI crawler policy already configured in…
SEOAI assistants never recommended 85.6% of Bali's 4,776 food venues
A paper posted to arXiv on 7 August 2026 enumerated every restaurant, cafe and bar in greater Canggu and greater Ubud, then…
eCommerce MarketingRetail took 39% of ChatGPT ads on 24% of US queries, Adthena finds
Adthena's analysis of almost 850,000 AI search queries in the US and UK found Retail and Fashion taking 39% of observed ChatGPT…
Google AdsWhat Yandex is, and how it compares with Google as a search engine
Yandex is more than a Russian search engine. This primer covers the company and its services, the real engineering differences from Google,…
Digital MarketingMarketing Plans for Startups: How to Build One and Run It on a Small Budget
A marketing plan is a written set of decisions, not a content calendar. Here is what belongs in one, the order to…
SEOFull SEO Audit: What It Covers and Why It Comes First
A free scan reports symptoms. A full audit covers technical health, content, internal links, the link profile and measurement accuracy, then orders…
eCommerce MarketingAdobe: 72% of shoppers install a retail app for one discount, then delete it
Adobe surveyed 1,000 United States consumers and found 72% have installed a brand or retail app for a single discount or purchase…
Facebook AdsMeta is removing the option to exclude ad placements, and platforms too
An in-product alert shared by Jon Loomer and reported by Social Media Today says Meta will remove the Placements option from ad…
Google AdsLocal Services Ads advertisers lose dashboard access 14 days after the email, and manual bidding goes with it
Google has published the operational detail of the Local Services Ads migration into Performance Max. The dashboard stops working on transition day,…
SEOGooglebot now applies one pass of HTML unescaping to JSON-LD, and double-escaped markup stops working
Google changed how Googlebot extracts JSON-LD and now applies only one pass of HTML unescaping. Double-escaped entities are no longer unrolled, and…
eCommerce MarketingGoogle Merchant Center stops approving product images under 500 x 500 pixels from 31 January 2027
From 31 January 2027, product images below 500 x 500 pixels are no longer approved in Merchant Center. The recrawl rules mean…
eCommerce MarketingGoogle's 2026 holiday guide leads with 61% AI adoption, which means two in five shoppers used none
Google sent its 2026 retail holiday guide to advertisers on 21 August 2026 with a 61% AI adoption figure at the front.…
AIOpenAI makes automated bidding the default in new ChatGPT Ads ad groups
Maximize results, an automated bid strategy with no cost target, is now preselected for eligible new ad groups in ChatGPT Ads. The…
eCommerce Marketingseo woocommerce: the 7 step WooCommerce SEO guide for 2026
WooCommerce generates cart, checkout, sorting and filter URLs that a plain WordPress blog never produces. This 7 step guide covers the crawl…
SEOSEO PR: how digital PR earns links that are worth having
SEO PR is public relations planned around a search outcome. Here is how a digital PR campaign actually runs, how it differs…
Tiktok AdsTikTok is looking at TikTok Pay for the US. Thailand already has it
Bloomberg reported that TikTok is exploring TikTok Pay for US users, per Social Media Today on 19 August 2026. Nothing is confirmed.…
Content MarketingWPP Media and Oxford's Said Business School: 84% of purchases go to a brand the shopper had already picked
A study by WPP Media and the Marketing Faculty at Said Business School, Oxford University, covering more than 1.2 million purchase journeys,…