Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
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Google AdsGoogle Ads adds a report-only new customer setting, retiring the 0.01 workaround
Google Ads is rolling out Report on new customers acquired, a measurement-only setting that gives the new versus existing customer split without…
Google AdsGoogle Ads is testing clickable hyperlinks inside Search ad descriptions
A screenshot posted by PPC marketer Nayan Prakash shows keyword-rich hyperlinks inside Google Search ad descriptions, leading to the ad's own landing…
AIOpenAI adds oCPC bidding to ChatGPT Ads and auto-enables advanced matching on 17 August
OpenAI has put oCPC bidding into beta for ChatGPT Ads product feed campaigns, added URL macros and started testing a multi-product carousel.…
AIOpenAI drops text-chat limits for free ChatGPT users and makes GPT-5.6 Luna the default
OpenAI announced on 6 August 2026 that unlimited text chats are coming to every ChatGPT user and that GPT-5.6 Luna replaces GPT-5.5…
analyticsNielsen to acquire DoubleVerify for $2.15 billion, folding ad verification into audience measurement
Nielsen announced on 6 August 2026 that it will buy DoubleVerify in an all-cash deal at $13.60 per share, an enterprise value…
Google AdsMicrosoft Advertising documents Excluded content terms, a 1,000-term block list matched against page titles
Microsoft Advertising's help documentation now describes Excluded content terms, a brand-safety control that blocks ads next to up to 1,000 unwanted page…
geoDigiday: marketers now route about 24% of search and content budgets to AI visibility
Digiday's 7 August 2026 roundup pulls together five separate vendor surveys on AI search spending. Fractl puts the average at roughly 24%…
AIJeff Dean leaves Google after 27 years as Demis Hassabis moves off the DeepMind CEO role
Google announced AI leadership changes on 5 August 2026: Jeff Dean is leaving after more than 27 years to start Discovery Loop,…
analyticsGoogle opens the Meridian Scenario Planner beta with per-channel spend constraints and published optimisation formulas
Google published open beta documentation for the Meridian Scenario Planner on 6 August 2026, covering model fit diagnostics, three return metrics and…
Google AdsGoogle sets 1 September for the AI Max auto-upgrade, and the two affected groups get different defaults
Google's 5 August email gives advertisers a date. From 1 September 2026, campaigns using automatically created assets or campaign-level broad match convert…
Tiktok AdsDisney and TikTok sign a global short-form content-sharing deal that puts fan videos inside Disney+
Disney and TikTok announced a global short-form content-sharing agreement on 5 August 2026. Videos from opt-in creators will appear on TikTok and…
Google AdsTeads sues Google in New York federal court, claiming rival exchanges lost 6.88 trillion impressions
Teads Holding Co. filed a seven-count complaint against Google LLC and Alphabet Inc. on 3 August 2026 in the Southern District of…
AIMicrosoft: 32% of Thai AI users are advanced "Frontier Professionals", double the 16% global figure
Microsoft published Thailand findings from its Work Trend Index 2026 on 4 August 2026. Thai respondents report advanced AI use at twice…
eCommerce MarketingGoogle Merchant Center adds an experimental Deal Ends countdown badge to Product Listing Ads
A Google Merchant Center help document, reported by Search Engine Roundtable on 6 August 2026, describes an experimental Deal Ends countdown badge…
geoEvidence that serving markdown to AI bots does not increase citations
Digiday's Media Briefing of 6 August 2026 sets out the case for and against serving markdown to AI crawlers. GEO platform Promptwatch…
geoThose junk one-word queries in Search Console are AI Mode follow-up questions
Search Engine Roundtable reported on 6 August 2026 that the strange one-word queries appearing in Google Search Console are AI Mode follow-up…
SEOGoogle says on the record that Reddit gets no special preference in its ranking systems
Google communications representative Jennifer Kutz told The Verge that Reddit gets no special preference in Google's ranking system, and that AI search…
AIGoogle sets 4 September 2026 as the date it starts removing Google Assistant from phones
Google has begun emailing users to say Google Assistant is being discontinued on mobile devices. Removal of access starts on 4 September…
Google AdsGoogle Ads is piloting a block on free email accounts for sensitive account actions
Google published a help document saying it is piloting a requirement that only corporate email accounts can complete sensitive actions on a…
Google AdsGoogle publishes a video Q&A on the 17 August budget-limited bidding change
Google Ads Liaison Ginny Marvin has posted a five-minute video answering three questions about the bidding change that takes effect on 17…
SEOReport: Cloudflare's AI crawler blocking is returning 403s to Googlebot, weeks before the September deadline
A user report says Cloudflare's AI bot blocking made Googlebot and Bingbot receive HTTP 403 on a sitemap request. Search Engine Journal…
Social Media MarketingSnap's Q2 2026 ad growth came from higher prices, not more impressions
Snap Inc. reported Q2 2026 results on 3 August 2026: advertising revenue up 9%, with the Form 10-Q attributing the increase to…
geoPeople Inc. says Google search traffic is down 40% and it still will not block Google's AI crawlers
People Inc. CEO Neil Vogel told Digiday on 4 August 2026 that the publisher will not block Google's AI crawlers because AI…
SEONew York passes a Stealth Crawler Prohibition Act as unidentified bots ignore robots.txt
New York's Stealth Crawler Prohibition Act passed in June 2026 and awaits the governor's signature, requiring bots to disclose identity and purpose.…