Since Google first launched back in 1998, SEO has been constantly evolving. But one thing that has never changed is that Organic Traffic is directly proportional to a website's ranking position. Of course, if you optimize your website correctly according to SEO principles, massive Organic Traffic will follow and your website will achieve good rankings. On the other hand, if you don't prepare your website properly according to SEO principles, you can forget about getting good rankings.
So in this article, we'll take a look at 4 fundamentals that are essential for improving your website's performance in order to achieve good rankings. We guarantee that if you follow them, your website's ranking is assured.
How long does it take to get a website ranking well?
This is one of the questions that constantly circulates among marketers who are just starting out with SEO. However, we first need to understand together that SEO ranking involves an enormous set of variables and factors, and there are many situations ready to make your website's ranking worse or better. Therefore, you should never expect results to show within 3 days or 7 days. Instead, think of it as a marathon race that takes a fair amount of time, perhaps 3 to 6 months at the very least.
However, this doesn't mean you can do just any kind of SEO and then sit back, eagerly waiting to see the results. What it means is that SEO must be done correctly according to what Google's algorithm wants. Let's take a look at the following 4 fundamentals, which act as the starting ingredients that will help make your SEO results effective and allow you to expect the outcomes you want.
1. Good SEO starts with a good foundation
The first fundamental of SEO is having the best possible website structure and information architecture. If your website is difficult to access for both the Search Engine algorithm and general users, it will certainly have a direct impact on Google's ability to crawl your website for ranking purposes. So don't forget to pay attention to fundamentals such as Core Web Vitals (read more about Core Web Vitals here).
In addition, conducting an SEO Audit is another key tip that will help push your website's ranking higher. Don't forget that Google's algorithm has thousands of factors it can choose to use as criteria for ranking websites. So if you want to stay ahead of your competitors' websites, conducting an SEO Audit will definitely help with this (read more about conducting an SEO Audit here).
2. Your website must be ready to deliver a great experience
Google defines website user experience as "a set of signals used to measure how users interact with a web page, both on desktop and mobile phones." The factors that affect the excellent experience Google has defined are as follows:
3. Pay attention to Search Intent
Google is constantly developing its algorithm, starting from Hummingbird through to Rankbrain and Bert today. Of course, Google wants searchers to receive the information that best matches their needs by tuning its algorithm to better understand the various contexts of a search in order to display results that match what users want. The basic Search Intent types that beginners need to know come in 4 main categories:
- Informational Searching for information to answer a particular question you have.
- Navigational Searching for a specific website you want.
- Commercial Searching for information to support a future purchase decision.
- Transactional Searching when you're ready to buy that particular product.
So before you start creating any content, whether it's a new web page, blog, or anything else, don't forget to always consider Search Intent first.
4. Improve your Internal Links
Building Internal Links on a website needs to be done strategically. Let's take a look at the following small tips.
- Fix Broken Links and Duplicate Links If you're a website owner who has a habit of neglecting or overlooking Broken Links, that means disaster is coming to your website without you even realizing it. So our recommendation is to remember to use a tool like Sitebulb that will help check for various Broken Links so you can fix them in time.
- Check Site Mentions Another tip is to enable Google Alert to help you keep an eye out for websites that mention you but don't bother to add a Backlink back to you.
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Relevant Audience is a company that provides Digital Performance Marketing Agency services, with the primary goal of delivering digital marketing services that help businesses reach their target audiences who are looking for products or services at the right time, place, and device, through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), as well as Influencer Marketing, and we are also part of the Google Partners program.
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