For those with a background in online marketing, you may have heard the terms White Hat SEO, Gray Hat SEO, and Black Hat SEO. Let’s see how these different types of “SEO” differ and which type we should choose in the current era.
First, let’s get to know the details of each type of SEO so that you can understand and select the appropriate “tactics” for your business.
- SEO White Hat is doing SEO that operates under all Google rules and regulations, or what we call Google Guideline. For example, it is prohibited to copy content from other websites into our website, prohibit using programs to write articles that are incomprehensible, prohibit creating unnatural backlinks, etc. This White Hat SEO focuses on the “quality” of the website, such as:
- SEO Gray Hat is doing SEO in industries where White Hat SEO cannot be done, such as illegal websites, gambling websites, or websites selling illegal products. Because these websites cannot create backlinks on general websites, they must use other techniques to create backlinks, such as creating PBNs, redirects, content spam, and even hacking other websites to create backlinks. Gray Hat SEO may avoid the Google Algorithm for a while, but if Google updates the Algorithm, it may cause your website’s ranking to decrease, Organic Traffic to decrease, or even be banned.
- SEO Black Hat is doing SEO to find “cheating” ways to trick Google completely, such as using programs to create a large number of backlinks, copying content, creating content using programs, etc. Black Hat SEO will show results in the short term, but eventually your website will definitely be banned by Google. Because Google has created many Algorithms to prevent Blackhat SEO and wants users to access the best content.
Now you should probably know the differences between doing SEO in each type. You should now know the direction to give your website. If you want to improve the quality and brand of your website in the long term, we recommend “doing White Hat SEO” to increase the quality and credibility of your website further.
SEO Services at Relevant Audience
Relevant Audience is a company providing Digital Performance Marketing Agency services, with the main goal of providing digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO Services (Search Engine Optimization) to Influencer Marketing and is also part of the Google Partners program.
For more information
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