Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
General topicsSEO vs. GEO: How AI Search Traffic Differs
Learn why top organic pages are often invisible to AI search. Discover how SEO and GEO differ and how to boost both…
SEOWhy Fixing Every SEO Issue Is a Bad Strategy
Learn why chasing a perfect SEO audit score hurts your growth. Discover how to prioritize SEO tasks that actually drive traffic and…
Google AdsGoogle Ads in the Age of AI: What You Need to Know
Learn how AI is changing Google Ads with conversational search, smarter bidding, and new ad formats. Find out what your brand needs…
Google AdsGoogle Ads 2026 Data Retention Policy Explained
Learn what Google Ads data gets deleted in 2026, what stays safe, and how to archive your Google Ads data before the…
Tiktok AdsTikTok MCP: How AI Agents Run TikTok Ads
Learn how TikTok MCP lets AI agents manage TikTok Ads and content research. Set up your workflow with our simple guide and…
Google AdsGoogle Display Ads Is Moving to Demand Gen
Google Display Ads is moving to Demand Gen by 2027. Learn what’s changing, what stays the same, and how to prepare your…
SEOGoogle Core Update May 2026: Complete Guide to Rankings, Recovery & AI Visibility
The Google May 2026 Broad Core Update finished rolling out on June 2, 2026, shifting 97.99% of top-100 rankings and collapsing position-one…
General topicsChatGPT Ads: What Business Pros Need to Know
Learn how ChatGPT ads work, who can buy them, and what OpenAI’s new ad platform means for your marketing strategy and daily…
SEOHow to Get Buy-In for Technical SEO Work
Learn how to get technical SEO work approved and implemented by connecting it to revenue, conversions, and business goals stakeholders care about.
AIGoogle I/O 2026: Every Major Announcement
Google I/O 2026 is here. Learn about Gemini Omni, Gemini 3.5 Flash, Gemini Spark, the Googlebook, and every major AI announcement from…
Digital MarketingGoogle Ads Costs Are Rising, But Conversion Rates Are Improving. Why?
Google Ads CPCs jumped to $5.42 in 2025. Learn what’s driving costs up, which industries are affected, and how to get more…
General topicsGEO Audits with AI: What You Need to Get Right
Learn why most AI-generated GEO audits fail and how to fix them with the right data, a clear methodology, and human oversight.
AIWhat Is an AI SEO Agent and How Does It Work?
Learn what an AI SEO agent does, how it differs from a chatbot, and how it can automate your team’s SEO workflows…
General topicsGEO: How Content Quality Scores Affect AI Search
Learn how GEO works, which signals like E-E-A-T and content quality score matter, and how to get cited by AI search engines…
AIAI Ad Placements: Build a Smarter PPC Strategy
Learn how to access AI ad placements, measure performance beyond last-click, and build a PPC budget your team can defend. A practical…
SEOSEO and Affiliate Marketing in the Age of AI
Learn 3 actionable SEO and affiliate strategies to stay visible in AI Overviews and LLMs as search and content discovery rapidly change.
General topicsHow PR and SEO Boost Brand Visibility Together
Learn how combining PR and SEO builds brand authority, improves search visibility, and helps your brand show up in AI-driven results like…
General topicsChatGPT Self-Serve Ads Manager: What Advertisers Need to Know
OpenAI just launched a self-serve ChatGPT Ads Manager. Learn how CPC bidding and conversion tracking can help your business reach new customers.
eCommerce MarketingGoogle Merchant Center for Agencies: Full Guide
Learn how Google Merchant Center for Agencies helps you manage product feeds, fix issues, and track performance across all client accounts in…
Google AdsWhy Google UCP Matters for Your Business
Google is adding the Universal Commerce Protocol (UCP) to search results. Learn how this zero-click shopping feature will impact your online business.
AIHow AI Is Changing SEO: Google’s Advice
Learn how to survive the age of AI search. Discover Google’s latest SEO advice on providing value and using AI tools to…
Digital MarketingWhy Gen Z Avoids Digital Marketing & How to Fix It
Gen Z feels neutral about digital marketing. Discover why young talent prefers tech jobs and learn how your marketing team can attract…
AIMagnific: How Freepik’s Rebrand Changes Creative Work
Freepik has rebranded to Magnific, a powerful AI creative platform. Learn how this shift changes the future of enterprise creative work and…
AIDigital Marketing: How AI Overviews Change SEO
Discover how Google AI Overviews are changing SEO rules. Learn what your digital marketing strategy needs to adapt and keep your traffic…