Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
General topicsHow to View Instagram Reels Insights?
Since its launch in 2010, Instagram has become one of the largest social media platforms for sharing photos and videos. As of…
Digital MarketingImage Optimization Tips For Search
How to optimize your website images for better performance Images play an essential role in your website’s user experience, allowing your content…
Digital MarketingGoogle updates Google Business Guidelines
New Google Business guidelines for Virtual Food Brands and Delivery Businesses Google has introduced new local business profile guidelines specifically for virtual…
Digital Marketing6 Graphic Design Trends to Watch in 2026
Since the term “Graphic Design” was coined as a new discipline in 1922, it has influenced many industries worldwide, especially in the…
General topicsConnecting YouTube to Your Shopify Store: Boost Your Sales!
Good news for brands and marketers using Shopify Store and YouTube in 2022! Both platforms have decided to partner, making it easier…
Digital MarketingMore changes from Google Ads are on the horizon
Google makes vertical changes to Responsive Display Ads to create a better mobile experience Responsive Display Ads (RDAs), a popular form of…
Digital MarketingLaying The Foundation for Effective SEO with Keyword Mapping
How to optimize and future-proof your website using keyword mapping Creating a clear plan is essential for all areas of digital marketing.…
General topics7 Techniques to Boost Sales on Your E-Commerce Website
Amidst the COVID-19 pandemic, consumer behavior has shifted towards online shopping, leading many businesses to open online stores. It is undeniable that…
General topicsGoogle Ads Creative Studio Now Available for Marketers
Those who follow the online marketing world have likely heard about the launch of Google’s new tool, Ads Creative Studio, mid last…
Digital MarketingNew Facebook ads and tools for small businesses
Meta increases the ad formats and tools available for small businesses Facebook (Meta) is improving its array of tools available to small…
Digital MarketingUpgrades to extensions for Google Ads
A 2022 guide to Google Ads extension upgrades If you have been looking into extensions in your Google Ads account, you may…
Digital MarketingGoogle expands automotive search
Google expands the search capabilities of its automotive and car search features Recently, Google has been boosting its search tools for finding…
Digital MarketingHow to Conduct Audience Analysis for Your Brand
What is audience analysis, and what are the best ways to do it? Audience analysis is formulated through researching your target audiences’…
Digital MarketingInstagram hashtag strategies
How to get the most out of Instagram hashtags for your brand A hashtag is a word or phrase that is preceded…
Digital MarketingMeta (Facebook) advertising for beginners
How to create Meta (Facebook) ads step by step Facebook is the world’s most extensive social network, presenting an excellent opportunity for…
Digital MarketingTips for effective content writing
Great content still does the heavy lifting in marketing, but the bar has risen sharply. Search engines reward genuine expertise, readers skim…
Digital MarketingWhat is Google’s latest feature: multisearch
A look into a new method to search with text and images Google is introducing a new tool, multisearch, that allows people…
Digital MarketingWhat Can You Track with Twitter Analytics? A Must-Read for New Marketers
Twitter Analytics is a free, built-in tool that lets brands and new marketers dig into account, tweet, and video insights. Learn how…
Digital MarketingFacebook brand Awareness Ad Campaigns: What You Need to Know
How to create a successful Facebook brand awareness campaign Advertising on Facebook can be an effective channel to support your company’s growth.…
Digital MarketingGoogle Expands Customer Match Lists to Automation
Smart bidding and optimized targeting will now use Customer Match lists Google recently notified advertisers that Customer Match lists will now be…
Digital MarketingGet to Know the Search Engines in China That Marketers Can't Afford to Miss
When it comes to search engines, most people think of Google first. But in China in 2022, Google Search held just a…
General topicsGoogle Analytics 4 Updates Additional Metrics Marketers Shouldn’t Miss
Marketers who use Google Analytics as their primary tool have likely started using Google Analytics 4 (GA4) after Google announced that all…
Digital MarketingWhy Internal Linking Matters and How to Do It
Internal linking strategies and tips to optimize your SEO Internal links are often the forgotten part of link-building methods in SEO strategies,…
Digital MarketingGoogle’s 2021 Ads Safety Report
Google tripled the total of account-level suspensions for advertisers over the past year Google has released its annual “Ads Safety Report” and…