Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
Digital MarketingYou Can Now Add Image Links to Your LinkedIn Posts. How Do You Do It? Let's Take a Look
Following a new feature announcement by LinkedIn Creator Manager Geri Silver, LinkedIn is now rolling out the ability to add links to…
Digital Marketing5 Best Marketing Channels for E-Commerce Stores
As an E-Commerce owner starting to plan your online marketing strategy, knowing which channels to use is essential. This article walks through…
General topicsGoogle Announces 4 New Features on Discovery Ads
Recently, Google announced four new features on Discovery Ads to ensure that all marketers can develop marketing strategies more effectively. These features…
Digital MarketingHow to manage your Google Business profile in Google search
Learn how to edit and manage your Google Business profile here effectively It is essential for all businesses to claim their Google…
Digital MarketingHow to use influencers in the right way for SEO
Ways to effectively leverage influencers to boost your SEO If your brand is looking to make a quick win for your business…
Digital MarketingWhy B2B Businesses Succeed with Influencer Marketing
It’s true that influencer marketing has become increasingly popular recently, especially among B2C businesses that focus on selling products directly to individual…
Digital Marketing3 Ways to Create Content That Meets the Needs of Mobile Users That Marketers Can't Miss!
According to Statista, 51.92% of internet users now prefer mobile phones for browsing websites, far outpacing desktop. Here are 3 tips from…
Digital MarketingHow privacy changes impact B2B marketing
A look at today’s challenges and how to succeed Privacy has become a hot topic in recent years. For example, Google announced…
Digital MarketingGoogle Analytics 4: the good, the bad, and reasons to try it
The latest analytics update: Google Analytics 4 There are valid reasons why negative attention has been directed towards Google Analytics 4. It’s…
General topicsYouTube Expands Sound Library, Adds Free Background Music, and More
According to Creator Insider, a channel that likes to share new information about YouTube, this week’s YouTube update includes new features, including…
General topicsFacebook to Discontinue “Live Shopping” Feature to Focus on Reels Instead
According to a recent announcement in the Meta Blog Post, Facebook’s parent company has announced the discontinuation of the “Live Shopping” feature…
Digital MarketingUpdates to Google Lens to make it easier for Chrome users
Google Lens for Chrome will now display results in the same browser tab Google Lens, which is Google’s image recognition software, is…
Digital MarketingGoogle Ads increases the audience targeting and reporting features
A look into the three changes that are coming to Google Ads audience features Google Ads announced that they would be adding…
Digital Marketing5 Reasons Why Companies Should Hire Outsource for SEO
If you find that your company needs to do SEO (Search Engine Optimization) to improve the performance of your business website, it…
General topicsLet's Take a Look at the Popular Channels Consumers Use to Search for Information in 2026
Nowadays, there are many channels that allow people to find detailed information about the products or services they want. Imagine that when…
General topicsDelving into Consumer Behavior Trends That Are Likely in 2026
As the world is constantly changing, consumer behavior around the globe has changed dramatically in recent years. Therefore, as brands and marketers,…
Digital MarketingWhat is “good content” and what makes content “great”?
Elements that transform good content into great content, according to Google research What makes for good content? In the creative sense, we…
Digital MarketingContent marketing strategies that will support your SEO
How to use content marketing to boost your SEO Content marketing comprises all activities relating to creating and sharing relevant information. Content…
General topics5 Marketing Trends for Nonprofit Organizations
It is undeniable that one of the challenges for nonprofit organizations is online marketing with a limited budget. Since most content tends…
Digital Marketing4 Personalized Marketing Trends Taking Off in 2026
In a 2021 Mckinsey & Company report, around 78% of consumers said they would repeat-purchase from brands that use Personalized Marketing, and…
Digital MarketingGoogle Shares 5 Tips to Improve Your E-Commerce Website Search
Recently, Google posted a video that helps introduce tips for all new entrepreneurs who are starting to build an E-Commerce website to…
Digital Marketing4 Challenges for SEO Professionals in 2026: What You Need to Know to Rank First
Any marketer with experience in SEO knows that Google updates its algorithms every year. It's natural for marketers to spend a significant…
Digital MarketingEvery Hot TikTok Trend in 2026: A Complete Roundup
Since launching in 2016, TikTok has surpassed 2 billion app downloads and reshaped social media. Discover the most popular TikTok trends of…
Digital Marketing5 Content Optimization Strategies to Increase Conversions That Marketers Can't Miss
Many content marketers have heard that "Content Is King." But what type of content actually pushes a campaign to its peak and…