Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
analyticsGoogle Tag Manager adds guided setup for Google Ads purchase tracking
Google Tag Manager's new beta Guided Setup builds the tags, triggers, and variables for Google Ads purchase conversion tracking automatically, aiming to…
AIGoogle renames NotebookLM to Gemini Notebook, changing its crawler user-agent
Google rebranded NotebookLM to Gemini Notebook and changed the crawler's user-agent to Google-GeminiNotebook. Any block rule targeting the old name silently stops…
Content MarketingEU finalizes AI content labeling Code of Practice, enforcement from August 2
The European Commission has finalized its AI content transparency rules under Article 50 of the AI Act. Enforcement starts August 2, 2026,…
Google AdsGoogle drops the $50,000 spend requirement for Lead Form assets
Google removed the $50,000 lifetime ad-spend threshold for Lead Form assets, replacing it with advertiser-reputation verification and a $1,000 minimum, opening in-SERP…
AIGoogle adds a Search Console toggle to opt sites out of AI Overviews and AI Mode
Google published Search Console documentation for a domain-level control that excludes a site from AI Overviews, AI Mode, and generative AI in…
Digital MarketingProgrammatic display advertising: what it is and how it differs from GDN
A clear look at programmatic display advertising, how it differs from Google Display Network, and the platforms marketers use to buy inventory.
Microsoft AdsMicrosoft Advertising: What It Is and How It Works
Microsoft Advertising is the pay-per-click platform behind Bing and its partner search engines. Here is how it works and how it compares…
Social Media MarketingSocial Media Ads: What They Are, Types, and Strategy
A clear guide to social media ads: definition, importance, effectiveness, pros and cons, main types, and how to build a strategy that…
Youtube AdsYouTube Ads: Do They Exist, Are They Worth It, and How Cost Works
A plain-language guide to YouTube Ads: whether you can advertise there, if it is worth the spend, how cost is calculated, and…
Google AdsGoogle Performance Max: How It Works and Whether It Is Worth It
Performance Max runs across all of Google's channels from one campaign. Here is how it works, where ads show, and how to…
Youtube AdsYouTube tests an insights-first Studio and refines its inauthentic content rules
YouTube is testing a desktop Studio revamp that renames Analytics to Insights and adds AI insight cards, while refining how it defines…
Tiktok AdsTikTok signs NBA and WNBA deals to host exclusive in-app basketball content
TikTok has signed NBA and WNBA content partnerships, adding exclusive in-app coverage and dedicated hubs that open new basketball-fan targeting for brands.
metaMeta opens its ads MCP server to any developer, cutting integration code to zero
Meta made its advertising MCP server available to any developer with a Meta app, so AI agents can manage Meta campaigns without…
SEOGoogle: overall site quality, not just text, can keep pages out of the index
Mueller and Splitt say pages can stay unindexed over sitewide quality, not technical faults. Ads, interstitials, speed and thin content all factor…
Google AdsGoogle Folds Local Services Ads Into Google Ads as Pay-Per-Lead Performance Max
Local Services Ads are moving into Google Ads as a pay-per-lead Performance Max from August 2026. Manual CPA control ends and historical…
SEOApple Maps Ads bans home services, bail bonds, and crypto ATMs before US and Canada launch
Apple's new Maps ad policy blocks home services, bail bonds, and crypto ATMs ahead of a US and Canada launch. Here is…
SEOEssential SEO Terms Every Beginner Marketer Should Know
A collection of essential SEO terms every beginner marketer needs to know. Easy to understand explanations you can apply right away, so…
Google AdsWhat Is Google Ads? Campaign Types, SEO Differences and Audience Insights Explained
A complete rundown of Google Ads: what it is, how it differs from SEO, the six main campaign types, and how to…
Facebook AdsFacebook Business Suite: What It Is, What It Can Do, and How to Get Started
Meta Business Suite (still widely called Facebook Business Suite) is a free tool that puts posting, messages, insights and ads for Facebook…
Google AdsClick Fraud: What It Is, Who Is Behind It, and How to Prevent It
Understand click fraud: who is behind it, how it works, the warning signs to watch for, and how to protect your ad…
Social Media MarketingWhat Is LINE OA? How It Differs From Personal LINE and How It Grows Sales
LINE OA is LINE's business account: unlimited followers, broadcasts, analytics and ads. See the full comparison with personal LINE and how it…
Digital MarketingWhat Is Programmatic Advertising? A Plain-Language Guide to Every Format
Programmatic advertising explained simply: the auction that happens in milliseconds, what DSPs, SSPs and ad exchanges actually do, and the difference between…
Tiktok AdsTikTok Trends 2026: What Is Reali-TEA and Should Brands Still Invest?
TikTok's 2026 trend report points to Reali-TEA, Curiosity Detours and Emotional ROI. Here is what each signal means and how brands should…
Youtube AdsYouTube Ads: User Behaviour, Content Trends, and Why Your Business Should Advertise on YouTube
People watch YouTube longer every year and use it to research purchases. Here is the viewer behaviour, the content trends, and the…