Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
analyticsGoogle rewrote its Google Ads conversion measurement doc with learning-phase and data-source rules
Search Engine Roundtable documented numerous additions to Google's Google Ads conversion measurement help pages on July 27, 2026, covering the Smart Bidding…
Google AdsGoogle Ads will stop letting budget-limited campaigns beat their CPA and ROAS targets from 17 August
From 17 August 2026, campaigns limited by budget and running Target CPA or Target ROAS will perform closer to their stated target…
Google AdsGoogle Ads API will require passkeys for new OAuth tokens starting 5 August
From 5 August 2026 the Google Ads API will require passkeys when users generate new OAuth 2.0 refresh tokens. Passwords, TOTP apps…
eCommerce MarketingProduct feed use in Demand Gen hits 35%, pushing it into Performance Max's auction territory
Smarter Ecommerce reports feed use in Demand Gen rising from 16% in 2024 to 35% in 2026 among European retailers, and argues…
SEOMueller: a Googlebot-specific robots.txt block makes Google ignore your wildcard rules
Search Engine Journal reported John Mueller explaining why Googlebot appears to ignore robots.txt: when a Googlebot group exists, Google uses only that…
Google AdsHousehold income exclusions spotted inside Performance Max campaigns
A household income exclusion setting has been spotted in a live European Performance Max campaign and shared publicly. Google has announced nothing,…
metaMeta launches Seller, a standalone app for Facebook Marketplace sellers
Meta has released Seller, a dedicated app for Facebook Marketplace sellers that generates listing titles, descriptions, prices and categories from a photo.…
analyticsSurvey: 75.6% of marketers estimate losing over 5% of budget to invalid traffic, but only 5.3% use a tool against it
Lunio's State of Click Fraud Report 2026 surveyed 131 senior marketers: 75.6% estimate losing more than 5% of monthly performance budget to…
SEOGoogle bans fake and undisclosed incentivized reviews from review snippet structured data
Google's review snippet structured data documentation was updated on 24 July 2026 to prohibit fake reviews and incentivized reviews without a clear,…
AIGoogle Cloud brings Gemini Enterprise to Thailand, pitching organisation-wide AI
Google Cloud has launched Gemini Enterprise in Thailand, with an AI agent platform, FinOps cost governance and local case studies from Minor…
AIChatGPT Ads adds app attribution via AppsFlyer and Adjust, plus conversion bidding and geo exclusions
OpenAI has connected ChatGPT Ads to AppsFlyer and Adjust for app install and re-engagement attribution, alongside conversion-optimised bidding, average daily budgets and…
SEOAn AI Overview invented a closing date, forcing a Canadian restaurant to publicly deny it was shutting
A Google AI Overview told searchers that Anna Mae's Bakery and Restaurant in Millbank, Ontario would close on 31 July 2026, apparently…
SEOMajor Publishers Weigh Blocking Google Search as Referral Traffic Declines
A Wall Street Journal report, summarized by Search Engine Roundtable, says large publishers are seriously considering blocking Google as declining clicks weaken…
Google AdsGoogle Merchant Center Adds More AI Features for Retailers
Google is adding more AI tools to Merchant Center, including AI summary insights, search suggestions, and access to previous chats. Here is…
Google AdsAI Max for Shopping expands, now spotted in Standard Shopping campaigns
Google's AI Max for Shopping is showing up inside Standard Shopping campaigns, bringing conversational query matching and feed-based ad copy to a…
Google AdsGoogle AdSense to retire the Related Search format for Auto ads on August 6
Google has confirmed it will retire the Related Search format for AdSense Auto ads on August 6, 2026. Publishers need take no…
Google AdsGoogle Ads adds 'Recommended by Google AI' tips in conversion summaries
Google Ads is now surfacing AI-generated suggestions inside the conversion summary dashboard, labelled 'Recommended by Google AI'. Here is what the prompts…
Google AdsLINE spotted as a new messaging app in Google Ads message assets
Advertisers have spotted LINE as a selectable messaging app for Google Ads message assets. Google has not formally announced it, but here…
Google AdsGoogle Ads API v25 adds YouTube metrics and loyalty campaign goals
Google's v25 release brings richer YouTube and Shorts reporting and a loyalty retention goal, while removing the legacy lifecycle-goal resources that many…
AIGoogle AI Mode and ChatGPT test moving citations to the bottom of answers
Search Engine Roundtable reports that Google AI Mode and ChatGPT are both testing citation cards placed at the bottom of AI answers,…
Digital MarketingDigital Marketing and Online Reputation Management
Learn how digital marketing shapes online reputation, builds customer loyalty, and turns reviews into powerful user-generated content.
AIGoogle Signals a Shift Toward 'Persistent' Search
Google's Liz Reid discussed 'persistent' or autonomous search, and Search Engine Journal tied it to a Google patent. It is a signal…
metaMeta tests a full-screen, video-first Facebook feed
Meta is testing a Facebook that opens straight into full-screen video, pushing the Classic Feed to a second tab. Here is what…
SEOEU fines Google €890 million for DMA breaches in Search and Play
The European Commission has fined Google €890 million in its first DMA penalty, over self-preferencing in Search and anti-steering on Google Play.